New Approaches in Management and Marketing

Abstract In today's highly competitive markets, managers are looking to make people aware of their products and improve their brand. One of these methods is social media, which has created a great transformation in the field of business and electronic marketing. Brand equity is a valuable but intangible asset of any company, understanding brand equity is a major task for many organizations. Therefore, the purpose of this research was to investigate the impact of social media communication on brand equity through the mediation of electronic verbal advertising and the moderation of product mental involvement. The statistical population of the current research were dairy products customers of Yazd province who have used its products for at least one year and are present on social media, whose exact number is not known. Therefore, the number of members is 384 and is considered available by sampling method. The data collection tool was a questionnaire taken from the research of Lin et al. (2023). Convergent and divergent validity and factor analysis were used to measure face validity according to experts and regarding construct validity. Cronbach's alpha and composite reliability were used to measure reliability. Data analysis was done with SmartPLS3 software. The results showed that the co Firm-generated content as well as the user has a significant impact on electronic word of mouth and brand equity. The effect of electronic word of mouth on brand equity was significant. The Firm-generated content and the user has been significant through the mediating role of electronic word of mouth on brand equity. Finally, the role of moderator of product involvement in the relationship between the Firm-generated content, and the user and the brand equity.

Abstract The aim of this study is to design a performance management model based on the participation of think tank networks. The research method was qualitative. The statistical population consisted of 19 university professors, public management executives, and experts, who were selected through purposive sampling. The data collection tool in the qualitative phase was semi-structured interviews. In the qualitative section, the data were analyzed using grounded theory.

In the qualitative phase, 543 initial codes were extracted through grounded theory and classified into 122 indicators, 32 components, and ultimately 13 dimensions. The qualitative analysis led to the formation of a model of “government performance management based on think tank network participation,” which includes five key dimensions: first, identifying and formulating the organization’s problem system; second, designing and validating organizational performance indicators; third, monitoring and measuring organizational performance; fourth, analyzing performance and providing feedback to the organization; and fifth, improving organizational performance and organizational learning.



In general, government performance management based on think tank network participation provides a systematic response to the inefficiencies of traditional and linear approaches to public performance evaluation. From problem identification to organizational learning, this model outlines a “participatory-feedback” cycle in which think tanks and elite networks are no longer merely external observers or critics, but strategic partners of government in the path toward transparency, intelligent monitoring, and continuous improvement. This approach, while compensating for structural weaknesses in the existing evaluation system, creates a foundation for learning-oriented, accountable, and problem-centered governance.

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Abstract Economic freedom in Islamic economics, unlike the liberal approach, is defined within the framework of justice, ethics, and Sharia principles. However, the lack of indigenous and operational indicators for measuring this concept represents a significant research gap. This study aimed to design and validate economic freedom indicators within the framework of Islamic economics using an exploratory mixed-methods design. In the qualitative phase, thematic analysis and a systematic literature review identified six main indicators and 36 sub-indicators. Content validity was confirmed by 24 experts in Islamic economics based on acceptable Content Validity Ratio (CVR) and Content Validity Index (CVI) values. In the quantitative phase, two rounds of the Fuzzy Delphi method confirmed 35 sub-indicators, while one was eliminated, indicating expert consensus. Exploratory factor analysis revealed that the indicator “Application of Economic Freedom Indicators in Development Plans” had the highest factor loading (0.837), whereas “Protection of Legitimate Private Property Rights” had the lowest (0.548). Among the sub-indicators, “Prevention of Usury and Bribery,” “Company Registration Cost,” and “Enhancing Transparency in Development Programs” received the highest importance. The findings demonstrate that the proposed indicators are both valid and reliable and can serve as a Sharia-compliant tool for assessing economic freedom and evaluating development plans in Islamic countries.