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Keyword Index
A
  • Advertising Audit Structural Architecture of Entertainment in Modern Advertising: Identifying Core Variables through Word Co‑Occurrence Analysis [Volume 5, Issue 2, 2026, Pages 36-60]
  • Advertising Entertainment Structural Architecture of Entertainment in Modern Advertising: Identifying Core Variables through Word Co‑Occurrence Analysis [Volume 5, Issue 2, 2026, Pages 36-60]
  • Artificial intelligence Proposing an Artificial Intelligence Model for Rafidain Bank Based on Enhancing Marketing Capability Assurance [Volume 5, Issue 2, 2026, Pages 317-349]
  • Artificial intelligence Designing an Optimal Model for the Symbiosis of Artificial Intelligence and Human Capital in the Provision of Urban Services [Volume 5, Issue 1, 2026, Pages 204-229]
  • Artificial intelligence Exploring Artificial Intelligence in the Automotive Industry: A Bibliometric Analysis, Systematic Review, and Future Research Directions [Volume 5, Issue 1, 2026, Pages 45-77]
  • Artificial intelligence Presenting a Framework for Implementing AI‑Based Demand‑Driven Business Intelligence in the Apparel Industry [Volume 5, Issue 1, 2026, Pages 316-344]
  • Artificial intelligence Designing a model for the transformation of B2B marketing strategies based on artificial intelligence in small and medium-sized companies [Volume 5, Issue 2, 2026, Pages 1-18]
  • Artificial Neural Network Predicting the products needed by e-commerce customers using machine learning algorithms in Kalleh Meat Products Company [Volume 5, Issue 2, 2026, Pages 272-295]
  • Attitude toward Advertising Structural Architecture of Entertainment in Modern Advertising: Identifying Core Variables through Word Co‑Occurrence Analysis [Volume 5, Issue 2, 2026, Pages 36-60]
  • Audience-Centricity in Art Decoding the Components of Audience-Centricity in Art; A Novel Approach to Identifying and Refining Indicators Using Fuzzy Logic [Volume 5, Issue 1, 2026, Pages 78-103]
  • Augmented Reality Features Augmented Reality Features and Customer Behavior: The Role of Customer Engagement [Volume 5, Issue 2, 2026, Pages 109-135]
B
  • B2B marketing Designing a model for the transformation of B2B marketing strategies based on artificial intelligence in small and medium-sized companies [Volume 5, Issue 2, 2026, Pages 1-18]
  • Banking Innovation Presenting a Qualitative Model of New Banking Service Innovation Based on Customer Knowledge Managemen [Volume 5, Issue 1, 2026, Pages 156-183]
  • Banking Services Validation of the Social Marketing Model for Banking Services with Emphasis on Consumer Behavior Patterns in Rafidain Bank of Iraq [Volume 5, Issue 2, 2026, Pages 217-237]
  • Bibliometric Review Exploring Artificial Intelligence in the Automotive Industry: A Bibliometric Analysis, Systematic Review, and Future Research Directions [Volume 5, Issue 1, 2026, Pages 45-77]
  • Brand Presenting a Pattern for Ranking Insurance Companies Based on Brand Equity [Volume 5, Issue 2, 2026, Pages 19-35]
  • Brand authenticity Analyzing and Localizing Brand Authenticity Components in the Healthcare Industry [Volume 5, Issue 1, 2026, Pages 184-203]
  • Brand Existential Originality Analyzing and Localizing Brand Authenticity Components in the Healthcare Industry [Volume 5, Issue 1, 2026, Pages 184-203]
  • Business Value Strategy Validation of factors affecting the intelligent marketing information system in Refah chain store [Volume 5, Issue 2, 2026, Pages 296-316]
C
  • Career and Organizational Advancement Presenting a Model for the Career and Organizational Advancement of Middle Managers with a Meritocracy Strategy Approach [Volume 5, Issue 2, 2026, Pages 136-162]
  • Churn rate Designing a Competition Model for Streaming Platforms (Subscription-Based Video and Audio Services) with an Emphasis on the Future of Media Management [Volume 5, Issue 2, 2026, Pages 382-406]
  • Civic participation Leveling the Factors of Strategic Compliance Based on the Development of Interactive Behaviors [Volume 5, Issue 1, 2026, Pages 385-403]
  • Commercialization Designing a model for improving commercialization in the PVC industry with an emphasis on the role of emerging technologies [Volume 5, Issue 2, 2026, Pages 61-83]
  • Competency Presenting a Model for the Career and Organizational Advancement of Middle Managers with a Meritocracy Strategy Approach [Volume 5, Issue 2, 2026, Pages 136-162]
  • Consumer Behavior Proposing a Model for the Typology of Consumer Behavior in Response to Packaging Messages in the Iraqi Market [Volume 5, Issue 1, 2026, Pages 127-155]
  • Consumer Behavior Validation of the Social Marketing Model for Banking Services with Emphasis on Consumer Behavior Patterns in Rafidain Bank of Iraq [Volume 5, Issue 2, 2026, Pages 217-237]
  • Content strategy Designing a Competition Model for Streaming Platforms (Subscription-Based Video and Audio Services) with an Emphasis on the Future of Media Management [Volume 5, Issue 2, 2026, Pages 382-406]
  • Core Technologies Exploring Artificial Intelligence in the Automotive Industry: A Bibliometric Analysis, Systematic Review, and Future Research Directions [Volume 5, Issue 1, 2026, Pages 45-77]
  • Critical Success Factors (CSF) Identifying and Prioritizing Factors Affecting the Success and Failure of Platform Ecosystems in Technology Companies [Volume 5, Issue 2, 2026, Pages 350-381]
  • Cultural Realities Validation of the Social Marketing Model for Banking Services with Emphasis on Consumer Behavior Patterns in Rafidain Bank of Iraq [Volume 5, Issue 2, 2026, Pages 217-237]
  • Customer Behavior Augmented Reality Features and Customer Behavior: The Role of Customer Engagement [Volume 5, Issue 2, 2026, Pages 109-135]
  • Customer Behavior Analysis Validation of factors affecting the intelligent marketing information system in Refah chain store [Volume 5, Issue 2, 2026, Pages 296-316]
  • Customer Centricity Identification of the Dimensions and Components of a FinTech‑Based Service Delivery Model with a Customer‑Centric Approach in the Iranian Banking System [Volume 5, Issue 1, 2026, Pages 282-315]
  • Customer experience Presenting a Qualitative Model of New Banking Service Innovation Based on Customer Knowledge Managemen [Volume 5, Issue 1, 2026, Pages 156-183]
  • Customer interaction Augmented Reality Features and Customer Behavior: The Role of Customer Engagement [Volume 5, Issue 2, 2026, Pages 109-135]
  • Customer Knowledge Management Presenting a Qualitative Model of New Banking Service Innovation Based on Customer Knowledge Managemen [Volume 5, Issue 1, 2026, Pages 156-183]
  • Customer Satisfaction Predicting the products needed by e-commerce customers using machine learning algorithms in Kalleh Meat Products Company [Volume 5, Issue 2, 2026, Pages 272-295]
D
  • Data-Driven Presenting a Framework for Implementing AI‑Based Demand‑Driven Business Intelligence in the Apparel Industry [Volume 5, Issue 1, 2026, Pages 316-344]
  • Data‑Driven Human Resource System Implementation Designing a Data‑Driven Human Resource Management System Implementation Model Using Digital and Intelligent Tools [Volume 5, Issue 1, 2026, Pages 260-281]
  • Data Ethics Decoding the Components of Audience-Centricity in Art; A Novel Approach to Identifying and Refining Indicators Using Fuzzy Logic [Volume 5, Issue 1, 2026, Pages 78-103]
  • Decision-Making Accuracy Designing an Optimal Model for the Symbiosis of Artificial Intelligence and Human Capital in the Provision of Urban Services [Volume 5, Issue 1, 2026, Pages 204-229]
  • Demand-Driven Business Intelligence Presenting a Framework for Implementing AI‑Based Demand‑Driven Business Intelligence in the Apparel Industry [Volume 5, Issue 1, 2026, Pages 316-344]
  • Demand forecasting Predicting the products needed by e-commerce customers using machine learning algorithms in Kalleh Meat Products Company [Volume 5, Issue 2, 2026, Pages 272-295]
  • Digital and Intelligent Tools Designing a Data‑Driven Human Resource Management System Implementation Model Using Digital and Intelligent Tools [Volume 5, Issue 1, 2026, Pages 260-281]
  • Digital Businesses Presenting a Framework for Implementing AI‑Based Demand‑Driven Business Intelligence in the Apparel Industry [Volume 5, Issue 1, 2026, Pages 316-344]
  • Digital Knowledge Gap Designing an Optimal Model for the Symbiosis of Artificial Intelligence and Human Capital in the Provision of Urban Services [Volume 5, Issue 1, 2026, Pages 204-229]
  • Digital marketing Identification and Prioritization of the Dimensions and Components of Digital Marketing Adoption in Knowledge-Based Companies [Volume 5, Issue 2, 2026, Pages 84-108]
  • Digital Service Quality Identification of the Dimensions and Components of a FinTech‑Based Service Delivery Model with a Customer‑Centric Approach in the Iranian Banking System [Volume 5, Issue 1, 2026, Pages 282-315]
  • Digital Strategy Identifying and Prioritizing Factors Affecting the Success and Failure of Platform Ecosystems in Technology Companies [Volume 5, Issue 2, 2026, Pages 350-381]
E
  • Economic decision-making Designing a Grounded Model of the Social Acceptance of Smart Home Technology among Iraqi Consumers [Volume 5, Issue 1, 2026, Pages 230-259]
  • Economic Growth Analysis of an Organizational Policy Model Based on Corporate Social Responsibility in the National Iranian South Oil Company [Volume 5, Issue 2, 2026, Pages 238-271]
  • Emerging Technologies Designing a model for improving commercialization in the PVC industry with an emphasis on the role of emerging technologies [Volume 5, Issue 2, 2026, Pages 61-83]
  • Empowerment Freelancing: A New Approach to Entrepreneurship and Business: A Thematic Analysis of Paths, Challenges, and Economic Empowerment Through Freelancing [Volume 5, Issue 1, 2026, Pages 23-44]
  • Entrepreneurship Freelancing: A New Approach to Entrepreneurship and Business: A Thematic Analysis of Paths, Challenges, and Economic Empowerment Through Freelancing [Volume 5, Issue 1, 2026, Pages 23-44]
  • Environmental awareness Proposing a Model for the Typology of Consumer Behavior in Response to Packaging Messages in the Iraqi Market [Volume 5, Issue 1, 2026, Pages 127-155]
  • Environmental awareness Structural Modeling of the Effect of Green Human Resource Management on Green Behavior with the Mediating Role of Environmental Awareness and the Moderating Role of Managers’ Green Commitment [Volume 5, Issue 1, 2026, Pages 345-363]
  • Environmental protection Analysis of an Organizational Policy Model Based on Corporate Social Responsibility in the National Iranian South Oil Company [Volume 5, Issue 2, 2026, Pages 238-271]
F
  • Financial Provision" Presenting a Model for Providing Sustainable Financial Resources to Iranian Sports Federations [Volume 5, Issue 1, 2026, Pages 364-384]
  • Financial Technology (FinTech) Identification of the Dimensions and Components of a FinTech‑Based Service Delivery Model with a Customer‑Centric Approach in the Iranian Banking System [Volume 5, Issue 1, 2026, Pages 282-315]
  • Foresight approach Developing a Human Resource Development Scenarios Using a Strategic Foresight Approach [Volume 5, Issue 2, 2026, Pages 163-187]
  • Freelancing Freelancing: A New Approach to Entrepreneurship and Business: A Thematic Analysis of Paths, Challenges, and Economic Empowerment Through Freelancing [Volume 5, Issue 1, 2026, Pages 23-44]
G
  • Green Human Resource Management Structural Modeling of the Effect of Green Human Resource Management on Green Behavior with the Mediating Role of Environmental Awareness and the Moderating Role of Managers’ Green Commitment [Volume 5, Issue 1, 2026, Pages 345-363]
  • Grounded‑Theory Strategy Proposing an Artificial Intelligence Model for Rafidain Bank Based on Enhancing Marketing Capability Assurance [Volume 5, Issue 2, 2026, Pages 317-349]
H
  • Human capital Designing an Optimal Model for the Symbiosis of Artificial Intelligence and Human Capital in the Provision of Urban Services [Volume 5, Issue 1, 2026, Pages 204-229]
  • Human Resource Development Developing a Human Resource Development Scenarios Using a Strategic Foresight Approach [Volume 5, Issue 2, 2026, Pages 163-187]
  • Human Resource Processes Designing a Data‑Driven Human Resource Management System Implementation Model Using Digital and Intelligent Tools [Volume 5, Issue 1, 2026, Pages 260-281]
  • Human resource retention Identification and Prioritization of the Dimensions and Components of Digital Marketing Adoption in Knowledge-Based Companies [Volume 5, Issue 2, 2026, Pages 84-108]
I
  • Independence Freelancing: A New Approach to Entrepreneurship and Business: A Thematic Analysis of Paths, Challenges, and Economic Empowerment Through Freelancing [Volume 5, Issue 1, 2026, Pages 23-44]
  • Innovation Presenting a Qualitative Model of New Banking Service Innovation Based on Customer Knowledge Managemen [Volume 5, Issue 1, 2026, Pages 156-183]
  • Innovative Tools Identification of the Dimensions and Components of a FinTech‑Based Service Delivery Model with a Customer‑Centric Approach in the Iranian Banking System [Volume 5, Issue 1, 2026, Pages 282-315]
  • Insurance Companies Presenting a Pattern for Ranking Insurance Companies Based on Brand Equity [Volume 5, Issue 2, 2026, Pages 19-35]
  • Insurance Industry Presenting a Pattern for Ranking Insurance Companies Based on Brand Equity [Volume 5, Issue 2, 2026, Pages 19-35]
  • Intelligent Customer Experience Validation of factors affecting the intelligent marketing information system in Refah chain store [Volume 5, Issue 2, 2026, Pages 296-316]
  • Intelligent Division of Labor Designing an Optimal Model for the Symbiosis of Artificial Intelligence and Human Capital in the Provision of Urban Services [Volume 5, Issue 1, 2026, Pages 204-229]
  • Intelligent Marketing Information System Validation of factors affecting the intelligent marketing information system in Refah chain store [Volume 5, Issue 2, 2026, Pages 296-316]
  • Interactive Behaviors Leveling the Factors of Strategic Compliance Based on the Development of Interactive Behaviors [Volume 5, Issue 1, 2026, Pages 385-403]
  • Investment and Growth Presenting a Performance Evaluation Management Model for the Domestic Supply Chain Using a Hybrid DEMATEL and Analytic Network Process (ANP) Approach. [Volume 5, Issue 1, 2026, Pages 104-126]
  • Iranian Banking system Identification of the Dimensions and Components of a FinTech‑Based Service Delivery Model with a Customer‑Centric Approach in the Iranian Banking System [Volume 5, Issue 1, 2026, Pages 282-315]
  • Iraqi Consumers Designing a Grounded Model of the Social Acceptance of Smart Home Technology among Iraqi Consumers [Volume 5, Issue 1, 2026, Pages 230-259]
K
  • Knowledge-based companies Identification and Prioritization of the Dimensions and Components of Digital Marketing Adoption in Knowledge-Based Companies [Volume 5, Issue 2, 2026, Pages 84-108]
M
  • Machine Learning Exploring Artificial Intelligence in the Automotive Industry: A Bibliometric Analysis, Systematic Review, and Future Research Directions [Volume 5, Issue 1, 2026, Pages 45-77]
  • Machine Learning Predicting the products needed by e-commerce customers using machine learning algorithms in Kalleh Meat Products Company [Volume 5, Issue 2, 2026, Pages 272-295]
  • Market-Based Interactions Designing a model for improving commercialization in the PVC industry with an emphasis on the role of emerging technologies [Volume 5, Issue 2, 2026, Pages 61-83]
  • Marketing Identification and Prioritization of the Dimensions and Components of Digital Marketing Adoption in Knowledge-Based Companies [Volume 5, Issue 2, 2026, Pages 84-108]
  • Marketing Capabilities Proposing an Artificial Intelligence Model for Rafidain Bank Based on Enhancing Marketing Capability Assurance [Volume 5, Issue 2, 2026, Pages 317-349]
  • Marketing Communications Structural Architecture of Entertainment in Modern Advertising: Identifying Core Variables through Word Co‑Occurrence Analysis [Volume 5, Issue 2, 2026, Pages 36-60]
  • Media Management Designing a Competition Model for Streaming Platforms (Subscription-Based Video and Audio Services) with an Emphasis on the Future of Media Management [Volume 5, Issue 2, 2026, Pages 382-406]
  • Medical laboratory Determining the relationships and ranking of desirable risk control factors in the medical laboratory supply chain using an interpretive structural approach [Volume 5, Issue 2, 2026, Pages 188-216]
  • Middle Managers Presenting a Model for the Career and Organizational Advancement of Middle Managers with a Meritocracy Strategy Approach [Volume 5, Issue 2, 2026, Pages 136-162]
  • Modern Banking Presenting a Qualitative Model of New Banking Service Innovation Based on Customer Knowledge Managemen [Volume 5, Issue 1, 2026, Pages 156-183]
  • Modern Banking Services Presenting a Qualitative Model of New Banking Service Innovation Based on Customer Knowledge Managemen [Volume 5, Issue 1, 2026, Pages 156-183]
  • Modern Technologies Developing a Human Resource Development Scenarios Using a Strategic Foresight Approach [Volume 5, Issue 2, 2026, Pages 163-187]
  • Multi-homing Identifying and Prioritizing Factors Affecting the Success and Failure of Platform Ecosystems in Technology Companies [Volume 5, Issue 2, 2026, Pages 350-381]
  • Multi-homing Designing a Competition Model for Streaming Platforms (Subscription-Based Video and Audio Services) with an Emphasis on the Future of Media Management [Volume 5, Issue 2, 2026, Pages 382-406]
O
  • Organizational Ambidexterity Analyzing the impact of corporate social responsibility and knowledge management infrastructure on sustainable performance with regard to the mediating role of organizational ambidexterity [Volume 5, Issue 1, 2026, Pages 1-22]
  • Organizational Culture Development Presenting a Performance Evaluation Management Model for the Domestic Supply Chain Using a Hybrid DEMATEL and Analytic Network Process (ANP) Approach. [Volume 5, Issue 1, 2026, Pages 104-126]
P
  • Packaging Value Proposing a Model for the Typology of Consumer Behavior in Response to Packaging Messages in the Iraqi Market [Volume 5, Issue 1, 2026, Pages 127-155]
  • Patient Trust Analyzing and Localizing Brand Authenticity Components in the Healthcare Industry [Volume 5, Issue 1, 2026, Pages 184-203]
  • Perceived Information Augmented Reality Features and Customer Behavior: The Role of Customer Engagement [Volume 5, Issue 2, 2026, Pages 109-135]
  • Performance improvement Presenting a Performance Evaluation Management Model for the Domestic Supply Chain Using a Hybrid DEMATEL and Analytic Network Process (ANP) Approach. [Volume 5, Issue 1, 2026, Pages 104-126]
  • Platform Ecosystems Identifying and Prioritizing Factors Affecting the Success and Failure of Platform Ecosystems in Technology Companies [Volume 5, Issue 2, 2026, Pages 350-381]
  • Platform governance Identifying and Prioritizing Factors Affecting the Success and Failure of Platform Ecosystems in Technology Companies [Volume 5, Issue 2, 2026, Pages 350-381]
  • Predictive Analytics Designing a model for the transformation of B2B marketing strategies based on artificial intelligence in small and medium-sized companies [Volume 5, Issue 2, 2026, Pages 1-18]
  • Product Packaging Proposing a Model for the Typology of Consumer Behavior in Response to Packaging Messages in the Iraqi Market [Volume 5, Issue 1, 2026, Pages 127-155]
  • PVC Industry Designing a model for improving commercialization in the PVC industry with an emphasis on the role of emerging technologies [Volume 5, Issue 2, 2026, Pages 61-83]
R
  • Rafidain Bank Proposing an Artificial Intelligence Model for Rafidain Bank Based on Enhancing Marketing Capability Assurance [Volume 5, Issue 2, 2026, Pages 317-349]
  • Rafidain Bank Validation of the Social Marketing Model for Banking Services with Emphasis on Consumer Behavior Patterns in Rafidain Bank of Iraq [Volume 5, Issue 2, 2026, Pages 217-237]
  • Ranking Model Presenting a Pattern for Ranking Insurance Companies Based on Brand Equity [Volume 5, Issue 2, 2026, Pages 19-35]
  • Rapid Information Scanning Proposing a Model for the Typology of Consumer Behavior in Response to Packaging Messages in the Iraqi Market [Volume 5, Issue 1, 2026, Pages 127-155]
  • Resource Management Exploring Artificial Intelligence in the Automotive Industry: A Bibliometric Analysis, Systematic Review, and Future Research Directions [Volume 5, Issue 1, 2026, Pages 45-77]
  • Resource Optimization Exploring Artificial Intelligence in the Automotive Industry: A Bibliometric Analysis, Systematic Review, and Future Research Directions [Volume 5, Issue 1, 2026, Pages 45-77]
  • Risk Management Determining the relationships and ranking of desirable risk control factors in the medical laboratory supply chain using an interpretive structural approach [Volume 5, Issue 2, 2026, Pages 188-216]
S
  • Service Delivery Identification of the Dimensions and Components of a FinTech‑Based Service Delivery Model with a Customer‑Centric Approach in the Iranian Banking System [Volume 5, Issue 1, 2026, Pages 282-315]
  • Smart home technology Designing a Grounded Model of the Social Acceptance of Smart Home Technology among Iraqi Consumers [Volume 5, Issue 1, 2026, Pages 230-259]
  • Social Acceptance Designing a Grounded Model of the Social Acceptance of Smart Home Technology among Iraqi Consumers [Volume 5, Issue 1, 2026, Pages 230-259]
  • Social concerns Analysis of an Organizational Policy Model Based on Corporate Social Responsibility in the National Iranian South Oil Company [Volume 5, Issue 2, 2026, Pages 238-271]
  • Social Marketing Validation of the Social Marketing Model for Banking Services with Emphasis on Consumer Behavior Patterns in Rafidain Bank of Iraq [Volume 5, Issue 2, 2026, Pages 217-237]
  • Strategic Compliance Leveling the Factors of Strategic Compliance Based on the Development of Interactive Behaviors [Volume 5, Issue 1, 2026, Pages 385-403]
  • Streaming platform Designing a Competition Model for Streaming Platforms (Subscription-Based Video and Audio Services) with an Emphasis on the Future of Media Management [Volume 5, Issue 2, 2026, Pages 382-406]
  • Strengthening Knowledge Management Designing a model for improving commercialization in the PVC industry with an emphasis on the role of emerging technologies [Volume 5, Issue 2, 2026, Pages 61-83]
  • Strong Brand Legacy Analyzing and Localizing Brand Authenticity Components in the Healthcare Industry [Volume 5, Issue 1, 2026, Pages 184-203]
  • Subscription model Designing a Competition Model for Streaming Platforms (Subscription-Based Video and Audio Services) with an Emphasis on the Future of Media Management [Volume 5, Issue 2, 2026, Pages 382-406]
  • Supply chain Presenting a Performance Evaluation Management Model for the Domestic Supply Chain Using a Hybrid DEMATEL and Analytic Network Process (ANP) Approach. [Volume 5, Issue 1, 2026, Pages 104-126]
  • System quality Augmented Reality Features and Customer Behavior: The Role of Customer Engagement [Volume 5, Issue 2, 2026, Pages 109-135]
T
  • Talent Management Presenting a Model for the Career and Organizational Advancement of Middle Managers with a Meritocracy Strategy Approach [Volume 5, Issue 2, 2026, Pages 136-162]
  • Taxpayer Satisfaction Leveling the Factors of Strategic Compliance Based on the Development of Interactive Behaviors [Volume 5, Issue 1, 2026, Pages 385-403]
  • Technology and Policies Designing a Data‑Driven Human Resource Management System Implementation Model Using Digital and Intelligent Tools [Volume 5, Issue 1, 2026, Pages 260-281]
  • Transformational Leadership Leveling the Factors of Strategic Compliance Based on the Development of Interactive Behaviors [Volume 5, Issue 1, 2026, Pages 385-403]
  • Transparency Leveling the Factors of Strategic Compliance Based on the Development of Interactive Behaviors [Volume 5, Issue 1, 2026, Pages 385-403]
V
  • Value Added Presenting a Performance Evaluation Management Model for the Domestic Supply Chain Using a Hybrid DEMATEL and Analytic Network Process (ANP) Approach. [Volume 5, Issue 1, 2026, Pages 104-126]
  • Value Co-creation Decoding the Components of Audience-Centricity in Art; A Novel Approach to Identifying and Refining Indicators Using Fuzzy Logic [Volume 5, Issue 1, 2026, Pages 78-103]
W
  • Word Co‑Occurrence Analysis Structural Architecture of Entertainment in Modern Advertising: Identifying Core Variables through Word Co‑Occurrence Analysis [Volume 5, Issue 2, 2026, Pages 36-60]