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فصلنامه رویکرد های نوین در مدیریت و بازاریابی
فصلنامه رویکرد های نوین در مدیریت و بازاریابی
Other namesJournal of New Approaches in Management and Marketing
مرکز پژوهشی مطالعات مدیریت منابع و کسب و کار دانش محور
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Title
Cited by
Cited by
Year
Modeling the structural equations of the effects of green management tools on sustainable behavior in the hotel industry
R MoradiDehkordi, B Barrani
Journal of value creating in Business Management 2 (1), 90-113, 2022
22022
تاثیر بازی‌وارسازی بر وفاداری مصرف‌کننده با توجه به نقش میانجی نگرش نسبت به برند و قصد درگیری
قنبری, دهدشتی
فصلنامه رویکردهای نوین در مدیریت و بازاریابی 2 (2), 175-205, 2024
2024
Providing a structural model for blockchain implementation in the dairy products industry
F Jamali, A Safaei Qadiklai, H Fallah Lajimi
New Approaches in Management and Marketing 2 (1), 117-134, 2023
2023
The effect of brand persuasive methods on the perceived honesty of the brand with the mediating role of perceived value and the moderating role of the need for recognition
S Shiviyari, S Borjalilu
New Approaches in Management and Marketing 2 (1), 41-61, 2023
2023
Investigating the relationship between talent management and organizational entrepreneurship with the mediating role of knowledge management in Sirjan municipalities
M Abadeh, M Pourkhosravani, M Korhani
New Approaches in Management and Marketing 2 (1), 24-40, 2023
2023
Identifying factors affecting sustainable consumption: a hybrid approach
K Sadeghi Dezaki, AQ Azmoodeh Rad, S Alirezaei
New Approaches in Management and Marketing 1 (1), 1-19, 2023
2023
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