zohreh khajeh saeed; Jalal sattarii
Abstract
.Exporting is one of the most attractive methods of entering foreign markets for small and medium-sized companies. What is important among these is to examine the factors affecting exports and determine the important variables and then make appropriate policies based on the results of the research and ...
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.Exporting is one of the most attractive methods of entering foreign markets for small and medium-sized companies. What is important among these is to examine the factors affecting exports and determine the important variables and then make appropriate policies based on the results of the research and development of the export of goods and services. The present study was conducted in order to investigate the effect of marketing capabilities on the financial performance of export companies. The statistical population consists of small and medium export companies. The research data was collected through a questionnaire among 340 active companies that are active in the international field of this industry, through virtual communication channels, and about 150 companies responded to the questionnaire items based on the Cochran formula and using a simple random sampling method. Then, the data of these questionnaires were extracted and analyzed using spss software, partial least squares method and smart pls software. were analyzed. Examining the results of this research showed that financial resources, information resources and relational resources have a significant effect on the financial performance of export companies.
zohreh khajeh saeed; Jalal sattarii
Abstract
The purpose of this research is to investigate the effect of the quality of electronic banking services on customer loyalty in Maragheh city level banks. The research is descriptive of the correlational type in terms of applied purpose and based on the method. The statistical population of this research ...
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The purpose of this research is to investigate the effect of the quality of electronic banking services on customer loyalty in Maragheh city level banks. The research is descriptive of the correlational type in terms of applied purpose and based on the method. The statistical population of this research includes all bank customers in Maragheh city. The size of the target population was considered as 198 people according to Cochran's formula and available sampling method was used. The questionnaire was distributed electronically among the statistical community and was analyzed. The results of this study showed that the dimensions of electronic service quality, including reliability, privacy and security, website design and service and support, have a positive effect on customer loyalty. . According to the results of the research, increasing the efficiency of the website when providing services to customers is one of the most important factors affecting customers, and on the other hand, the satisfaction that is formed in customers is very effective on their behavior, so the issue of special attention to These communications should be done and try to improve the quality of services that this website provides.
