The main goal of the Journal of New Approaches in Management and Marketing is to provide an intellectual environment for national and international researchers to discuss their latest findings related to business management, marketing management, business administration, and entrepreneurship. Therefore, it is hoped that this journal will improve the status of these fields in Iran and globally, offering solutions to both theoretical and practical challenges in these disciplines. To achieve this goal, we encourage researchers to submit their original, unpublished, and high-quality articles for publication in this journal.
Concepts, theories, and models of entrepreneurship and strategic innovation.
Individual, organizational, and social entrepreneurship.
Entrepreneurial culture and strategic innovation.
Requirements, challenges, and opportunities in the establishment of strategic entrepreneurship.
Development of a culture of innovation and entrepreneurship in organizations.
Entrepreneurship and innovation in businesses.
Analysis of the business environment in Iran for entrepreneurship.
Entrepreneurial characteristics and the nurturing of organizational entrepreneurs.
The role and place of entrepreneurship in community management.
Identification of entrepreneurial opportunities in various fields.
Entrepreneurship and the tourism industry.
Cultural entrepreneurship.
Entrepreneurship in the field of information technology.
Entrepreneurial management and the social needs of entrepreneurs.
The role of entrepreneurial universities in the development of human resources in the country.
Shortcomings and capabilities of entrepreneurship in the country.
The role of entrepreneurship laws in the country.
The role of women in entrepreneurship.
Analysis of the business environment and its impact on improving investment.
The role of informal financial markets in business development.
Threats and opportunities in the business environment.
Approaches to the innovative development of entrepreneurial culture.
Modern business models.
Business continuity approaches.
Entrepreneurship and organizational excellence, quality, and productivity.
Other related topics.
Smart business management.
Business intelligence.
Governance, protection, and security of electronic information.
Government, trade, learning, banking, marketing, and electronic production.
Applications of virtual networks and user behavior analysis.
Smart homes, workplaces, transportation, and mobile communications.
Social network analysis.
Business development.
Protection and security of business environments.
International business management.
Supply chain management, production, and operations.
Internationalization of business: functions and effectiveness of enterprises.
Strategy execution and control issues in international businesses.
International business environment and enterprise dynamics.
Marketing strategies.
Financial management.
Competitive advantage in international business.
Human resources and organizational behavior in business.
Managerial skills.
Strategic human resource management.
Financial management and investment in enterprises.
E-commerce.
Knowledge management and business.
Information systems in business management.
Supply chain and operations management.
Outsourcing and operational strategies in businesses.
Internationalization, absorptive capacity, innovation, creativity, and learning.
Small and medium enterprises and internationalization.
Business ethics.
Tourism and hospitality industry.
Knowledge-based companies.
Globalization and human resource management.
Banking.
Marketing and production.
Brand management.
Marketing strategies and market research.
Decision-making in marketing and market research.
Data mining in marketing and market research.
Marketing information systems.
Marketing intelligence.
E-marketing and market research.
Customer relationship management.
Innovation in marketing.
Supply chain management.
Global marketing.
Sales and marketing engineering.
Professors, experts, professionals, and students are invited to submit their articles according to the journal’s submission guidelines. To ensure better and quicker access for researchers and libraries to the latest research findings in these fields, the journal provides open access to all its articles.
Original Research Articles
