zohreh khajeh saeed; Jalal sattarii
Abstract
.Exporting is one of the most attractive methods of entering foreign markets for small and medium-sized companies. What is important among these is to examine the factors affecting exports and determine the important variables and then make appropriate policies based on the results of the research and ...
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.Exporting is one of the most attractive methods of entering foreign markets for small and medium-sized companies. What is important among these is to examine the factors affecting exports and determine the important variables and then make appropriate policies based on the results of the research and development of the export of goods and services. The present study was conducted in order to investigate the effect of marketing capabilities on the financial performance of export companies. The statistical population consists of small and medium export companies. The research data was collected through a questionnaire among 340 active companies that are active in the international field of this industry, through virtual communication channels, and about 150 companies responded to the questionnaire items based on the Cochran formula and using a simple random sampling method. Then, the data of these questionnaires were extracted and analyzed using spss software, partial least squares method and smart pls software. were analyzed. Examining the results of this research showed that financial resources, information resources and relational resources have a significant effect on the financial performance of export companies.
