Journal of New Approaches in Management and Marketing

A survey on the job satisfaction of the sales staff of a manufacturing complex in Isfahan city

Document Type : Original Article (Quantified)

Authors

Ahmad Reza akhavan Saraf 1
Amir Hossein ashtari 2

1 Assistant Professor, Faculty of Management, Sheikh Bahai University, Isfahan, Iran

2 Master's student, Faculty of Management, Sheikh Bahai University, Isfahan, Iran

https://doi.org/10.22034/jnamm.2023.423052.1022
Abstract
The purpose of this research was to measure the job satisfaction of the employees of the stores of an economic enterprise in Isfahan city and to provide corrective solutions based on and using the Kano model. The statistical population included all sales employees and the statistical sample was equal to 105 people. The results of the research showed that 15 components out of 23 examined from the employees' point of view are ineffective components, 4 components are questionable components, and 2 components are functional components. and two characteristics have been identified as inverse components, on the other hand, according to the level of relative satisfaction of the employees, it was determined that it is necessary for the senior managers of the organization to measure the effects of the plans on the level of satisfaction and dissatisfaction of the employees in their macro plans. place and pay attention to the holding of specialized courses and the existence of welfare facilities and avoid any increase in work pressure and insistence on being at work on holidays.

Keywords

Job satisfaction
Kano model
sales staff
specialized courses
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Journal of New Approaches in Management and Marketing
Volume 1, Issue 1 - Serial Number 1
March 2023
Pages 120-130

  • Receive Date 30 September 2022
  • Revise Date 20 November 2022
  • Accept Date 02 January 2023

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