Journal of New Approaches in Management and Marketing

Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions

Document Type : Original Article (Quantified)

Author

Hassan Ali Mahmoudi

Lecturer and consultant of industry and university, PhD in business management

https://doi.org/10.22034/jnamm.2023.423508.1028
Abstract
Creativity and innovation and the ability to discover new opportunities are among the most obvious characteristics of entrepreneurs. Entrepreneurship is actually a kind of human action that occurs in the field of economic activity. Competition in technology and guaranteeing and continuity of life and survival in organizations and industries requires finding new solutions and methods to deal with problems, which depends a lot on innovation, innovation, creation of new products, processes and methods. Entrepreneurship in organizations and industries includes the cultivation of entrepreneurial behaviors in this field, in which managers provide conditions so that all employees enjoy the spirit of entrepreneurship. This research aims to identify the challenges of innovation, creativity and entrepreneurship in Iran's Trade Development Organization and an attempt has been made to prepare a unified model of these problems under the title of barriers to entrepreneurship in this field, which include education, characteristics The managers of the Iran Trade Development Organization are the dimensions of time and technology. Also, it has been discussed about educational programs as one of the strategies for developing and promoting entrepreneurship, and an effort has been made to show the importance of the role of entrepreneurship and the entrepreneurial perspective in starting a business and managing large organizations. The data were analyzed with Student's t-test, Spearman's correlation coefficient (p), beta (β) significance test, and linear regression.

Keywords

Creativity
innovation
entrepreneurship
organizational culture
Iran Trade
Development
Organization
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Journal of New Approaches in Management and Marketing
Volume 2, Issue 1 - Serial Number 2
September 2024
Pages 91-100

  • Receive Date 26 March 2023
  • Revise Date 19 May 2023
  • Accept Date 03 August 2023

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