Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies)

Torki, Mostafa; Razavi Karamoz, Tahere; Moghaddas, Amirhossein; Alirezaei, Siyavosh

doi:10.22034/jnamm.2023.407220.1013

Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies)

Document Type : Original Article (Quantified)

Authors

mostafa Torki ¹

Tahere razavi karamoz ²

Amirhossein Moghaddas ³

siyavosh alirezaei ³

¹ Master of Business Administration student, Department of Management, Faculty of Humanities, Shahrekord Branch, Islamic Azad University, Shahrekord, Iran

² Instructor, Department of Accounting, Payam Noor University, Tehran, Iran.

³ Master of Public Administration, Sirjan Branch, Islamic Azad University, Sirjan, Iran

https://doi.org/10.22034/jnamm.2023.407220.1013

Abstract

Ensuring the quality of goods during their transportation along the supply chain has always been an important issue. Blockchain technology, with data registration, guaranteeing its transparency and immutability, has always attracted the attention of researchers in the field of supply chain. In Iran, due to the increasing growth of competitors in the dairy industry, increasing productivity in the supply chain of this industry is an important issue. The purpose of this research is to introduce the effective factors in the implementation of blockchain in the dairy products industry and also to examine their structural relationships. For this purpose, after extracting the factors from the research literature, its effectiveness was determined by the fuzzy Delphi technique. Out of the 39 extracted indicators, 27 indicators remained in the research and were analyzed with fuzzy Dimetal technique. According to the results of fuzzy fuzzy analysis, considering the maturity level of blockchain technology is the most effective factor and creating speed is the most effective factor for the implementation of blockchain in the desired industry. The results of this research will help those who plan to implement blockchain in the dairy products company to know the factors they should consider for this work. The studies of subsequent researchers can facilitate the achievement of this goal by modeling or presenting how to implement this technology in the desired industry. Also, researchers can investigate different application areas for blockchain implementation.

Keywords

Blockchain

supply chain

Dimtel

fuzzy fuzzy

dairy products

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