Journal of New Approaches in Management and Marketing

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Keyword Index
A
  • Audit Quality Investigating the impact of techno-stress on the intention to use blockchain technology and audit quality of audit firms [Volume 3, Issue 1, 2024, Pages 125-140]
B
  • Behavioral Finance Designing a portfolio management model for investment funds with an emphasis on behavioral finance [Volume 3, Issue 2, 2024, Pages 184-205]
  • Behavioral Finance Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Blockchain technology Investigating the impact of techno-stress on the intention to use blockchain technology and audit quality of audit firms [Volume 3, Issue 1, 2024, Pages 125-140]
  • Brand Commitment Investigating the impact of brand loyalty based on satisfaction, trust and commitment in Iranian clothing brands [Volume 3, Issue 2, 2024, Pages 29-51]
  • Brand congruence components The effect of brand congruence components on brand equity and online purchase intention with the moderation of the meta-social relationship of marketing influencers on Instagram [Volume 3, Issue 4, 2024, Pages 90-110]
  • Branding Branding of cooperative products in Elam province [Volume 3, Issue 4, 2024, Pages 67-89]
  • Brand Knowledge providing a model of the effect of brand knowledge and understanding of the quality on future purchase of sport products sport science [Volume 3, Issue 2, 2024, Pages 52-71]
  • Brand Loyalty Investigating the impact of brand loyalty based on satisfaction, trust and commitment in Iranian clothing brands [Volume 3, Issue 2, 2024, Pages 29-51]
  • Brand Loyalty The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand [Volume 3, Issue 4, 2024, Pages 133-152]
  • Brand Performance Explaining the Model of Brand Selection and Development with Emphasis on the Role of Positioning Strategy in Yek-o-Yek Food Industries Company [Volume 3, Issue 3, 2024, Pages 223-241]
  • Brand Trust Investigating the impact of brand loyalty based on satisfaction, trust and commitment in Iranian clothing brands [Volume 3, Issue 2, 2024, Pages 29-51]
  • Brand value The effect of brand congruence components on brand equity and online purchase intention with the moderation of the meta-social relationship of marketing influencers on Instagram [Volume 3, Issue 4, 2024, Pages 90-110]
  • Business Intelligence The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [Volume 3, Issue 3, 2024, Pages 91-106]
  • Business Intelligence Investigating the impact of business intelligence on financial performance with the mediating role of innovation and network learning in companies in Zahak Industrial Park. [Volume 3, Issue 3, 2024, Pages 123-142]
  • Business Performance Improvement Developing a Localized Entrepreneurial Marketing Model to Overcome Contextual Factors in Iranian Developing a Localized Entrepreneurial Marketing Model in Iranian Startups Using an Exploratory Mixed-Methods Approach [Volume 3, Issue 3, 2024, Pages 47-69]
  • Business Strategies Developing a distribution strategy model for food industries with online marketing and sale approach [Volume 3, Issue 4, 2024, Pages 173-200]
C
  • Capital budgeting Interpretive-structural modeling of uncertainty and risk factors and increasing flexibility in capital budgeting decisions with an investment discretion approach [Volume 3, Issue 3, 2024, Pages 180-203]
  • Capital Market Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Competence Explaining the model of key consumer competencies in online shopping with the Thematic analysis [Volume 3, Issue 1, 2024, Pages 1-20]
  • Competence Investigating the impact of blockchain technology application on digital marketing [Volume 3, Issue 1, 2024, Pages 21-39]
  • Competitive advantage the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation [Volume 3, Issue 3, 2024, Pages 1-26]
  • Competitive advantage Presenting a Model of Competitive Advantage with a First Mover Approach in The Aviation Industry Of Iran [Volume 3, Issue 1, 2024, Pages 160-182]
  • Competitive advantage Investigating and analyzing consumer behavior through social media analytical models to improve reverse logistics decisions. [Volume 3, Issue 1, 2024, Pages 228-248]
  • Competitive intensity Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
  • Consumer Protection Explaining the model of key consumer competencies in online shopping with the Thematic analysis [Volume 3, Issue 1, 2024, Pages 1-20]
  • Consumer Protection Investigating the impact of blockchain technology application on digital marketing [Volume 3, Issue 1, 2024, Pages 21-39]
  • Control Study of surrogacy factors in the field of treatment in public and private hospitals [Volume 3, Issue 1, 2024, Pages 141-159]
  • Cooperatives Branding of cooperative products in Elam province [Volume 3, Issue 4, 2024, Pages 67-89]
  • Customer experience of artificial intelligence The Impact of Customer Experience of Artificial Intelligence on Customer E-satisfaction, Customer Trust in Online Shopping, and Customer Online Purchase Intention in the Insurance Industry [Volume 3, Issue 4, 2024, Pages 1-21]
  • Customer Relationship Management Designing an expanded customer relationship management model with an emphasis on virtual marketing strategies for sports products in Guilan Province [Volume 3, Issue 4, 2024, Pages 153-172]
  • Customer Satisfaction Investigating the effect of frontline staff competence on customer satisfaction with the moderating role of question type and perceived crowding [Volume 3, Issue 3, 2024, Pages 70-90]
  • Customized advertising on social media The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand [Volume 3, Issue 4, 2024, Pages 133-152]
D
  • Data mining The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [Volume 3, Issue 3, 2024, Pages 91-106]
  • Decision-making Study of surrogacy factors in the field of treatment in public and private hospitals [Volume 3, Issue 1, 2024, Pages 141-159]
  • Development of cultural tourism Explaining the concept of economic development of culture and arts and its influencing factors [Volume 3, Issue 2, 2024, Pages 251-272]
  • Digital marketing Developing a distribution strategy model for food industries with online marketing and sale approach [Volume 3, Issue 4, 2024, Pages 173-200]
  • Distribution strategy Developing a distribution strategy model for food industries with online marketing and sale approach [Volume 3, Issue 4, 2024, Pages 173-200]
  • Duties and Responsibilities Clustering of job rotation workstations with the K Means algorithm and ranking skills using the AHP method [Volume 3, Issue 3, 2024, Pages 204-222]
E
  • Economic Cooperation Organization (ECO) Presenting an International Entrepreneurship Model: A Case Study of ECO Member Countries [Volume 3, Issue 2, 2024, Pages 227-250]
  • Economic Literacy The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Ecosystem Designing and Developing an Innovation Ecosystem Model For Small and Medium-sized Enterperises in Iran With a Meta-synthesis Approach [Volume 3, Issue 4, 2024, Pages 22-43]
  • Electronic marketing The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [Volume 3, Issue 3, 2024, Pages 91-106]
  • Entrepreneurial behavior The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Entrepreneurial intention The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Entrepreneurial Marketing Developing a Localized Entrepreneurial Marketing Model to Overcome Contextual Factors in Iranian Developing a Localized Entrepreneurial Marketing Model in Iranian Startups Using an Exploratory Mixed-Methods Approach [Volume 3, Issue 3, 2024, Pages 47-69]
  • Entrepreneurship The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Entrepreneurship Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
  • E-Satisfaction The Impact of Customer Experience of Artificial Intelligence on Customer E-satisfaction, Customer Trust in Online Shopping, and Customer Online Purchase Intention in the Insurance Industry [Volume 3, Issue 4, 2024, Pages 1-21]
  • Exchange rate Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Export Companies Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
F
  • Fear of failure The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Financial Policy Designing a model for evaluating the financing policies of the Ministry of Industry, Mines and Trade in industrial enterprises [Volume 3, Issue 2, 2024, Pages 141-161]
  • Financing policy Designing a model for evaluating the financing policies of the Ministry of Industry, Mines and Trade in industrial enterprises [Volume 3, Issue 2, 2024, Pages 141-161]
  • Flexibility strategic Investigating the impact of strategic flexibility on the export performance of companies in Khorasan Science and Technology Park; examining the mediating role of international marketing capability and the moderating role of adaptation to digital tech [Volume 3, Issue 2, 2024, Pages 119-140]
G
  • Gold Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Green marketing The effect of green marketing on green repurchase intention (mediating and moderating role of green marketing strategies) [Volume 3, Issue 4, 2024, Pages 44-66]
  • Green products Designing and explaining the persuasiveness model in social media messages in promoting green products [Volume 3, Issue 2, 2024, Pages 162-183]
H
  • Hedonic value Investigating the effect of hedonic value and utilitarian value on impulse buying [Volume 3, Issue 3, 2024, Pages 107-122]
  • Herd Behavior Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • High performance corporate goals Designing a structural model predictors of employees' opportunism [Volume 3, Issue 1, 2024, Pages 40-62]
I
  • Illegitimate duties Designing a structural model predictors of employees' opportunism [Volume 3, Issue 1, 2024, Pages 40-62]
  • Impulse purchase Investigating the effect of hedonic value and utilitarian value on impulse buying [Volume 3, Issue 3, 2024, Pages 107-122]
  • Innovation Investigating the impact of business intelligence on financial performance with the mediating role of innovation and network learning in companies in Zahak Industrial Park. [Volume 3, Issue 3, 2024, Pages 123-142]
  • Innovation ecosystem Designing and Developing an Innovation Ecosystem Model For Small and Medium-sized Enterperises in Iran With a Meta-synthesis Approach [Volume 3, Issue 4, 2024, Pages 22-43]
  • Innovative Companies Developing a Localized Entrepreneurial Marketing Model to Overcome Contextual Factors in Iranian Developing a Localized Entrepreneurial Marketing Model in Iranian Startups Using an Exploratory Mixed-Methods Approach [Volume 3, Issue 3, 2024, Pages 47-69]
  • Instagram Advantages and Barriers of Virtual Businesses in Iran Using Domestic Messaging Platforms and Instagram [Volume 3, Issue 2, 2024, Pages 1-28]
  • Intention to Use Investigating the impact of techno-stress on the intention to use blockchain technology and audit quality of audit firms [Volume 3, Issue 1, 2024, Pages 125-140]
  • International entrepreneurship Presenting an International Entrepreneurship Model: A Case Study of ECO Member Countries [Volume 3, Issue 2, 2024, Pages 227-250]
  • International Trade Development The impact of emerging technologies and digitalization challenges on the expansion of international trade of small and medium-sized enterprises, considering the moderating role of industry type [Volume 3, Issue 3, 2024, Pages 162-179]
  • Islamic Azad University the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation [Volume 3, Issue 3, 2024, Pages 1-26]
J
  • Job Burnout Investigating the effect of customer's offensive behavior and work stress on job satisfaction with the mediating role of job burnout [Volume 3, Issue 2, 2024, Pages 72-97]
  • Job Rotation Clustering of job rotation workstations with the K Means algorithm and ranking skills using the AHP method [Volume 3, Issue 3, 2024, Pages 204-222]
  • Job Satisfaction Investigating the effect of customer's offensive behavior and work stress on job satisfaction with the mediating role of job burnout [Volume 3, Issue 2, 2024, Pages 72-97]
K
  • Knowledge Management The Impact of Intellectual Capital on Organizational Entrepreneurship with the Mediating Role of Knowledge Management: An Empirical Analysis of Small and Medium-Sized Enterprises in the Shiraz Special Economic Zone [Volume 3, Issue 2, 2024, Pages 98-118]
M
  • Managerial factors Interpretive structural modeling of political behavior management based on citizenship behavior [Volume 3, Issue 1, 2024, Pages 206-227]
  • Marketing Developing a distribution strategy model for food industries with online marketing and sale approach [Volume 3, Issue 4, 2024, Pages 173-200]
  • Marketing Capabilities Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
  • Marketing mix Explaining the Model of Brand Selection and Development with Emphasis on the Role of Positioning Strategy in Yek-o-Yek Food Industries Company [Volume 3, Issue 3, 2024, Pages 223-241]
  • Marketing Strategies Designing an expanded customer relationship management model with an emphasis on virtual marketing strategies for sports products in Guilan Province [Volume 3, Issue 4, 2024, Pages 153-172]
  • Market Orientation the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation [Volume 3, Issue 3, 2024, Pages 1-26]
  • Market Performance Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
  • Mixed Heuristic Method Developing a Localized Entrepreneurial Marketing Model to Overcome Contextual Factors in Iranian Developing a Localized Entrepreneurial Marketing Model in Iranian Startups Using an Exploratory Mixed-Methods Approach [Volume 3, Issue 3, 2024, Pages 47-69]
  • Motivation and Leadership Study of surrogacy factors in the field of treatment in public and private hospitals [Volume 3, Issue 1, 2024, Pages 141-159]
  • Multilevel Convergence Presenting an International Entrepreneurship Model: A Case Study of ECO Member Countries [Volume 3, Issue 2, 2024, Pages 227-250]
N
  • Network learning Investigating the impact of business intelligence on financial performance with the mediating role of innovation and network learning in companies in Zahak Industrial Park. [Volume 3, Issue 3, 2024, Pages 123-142]
O
  • Oil Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Organizational Entrepreneurship The Impact of Intellectual Capital on Organizational Entrepreneurship with the Mediating Role of Knowledge Management: An Empirical Analysis of Small and Medium-Sized Enterprises in the Shiraz Special Economic Zone [Volume 3, Issue 2, 2024, Pages 98-118]
  • Organizational Factors Interpretive structural modeling of political behavior management based on citizenship behavior [Volume 3, Issue 1, 2024, Pages 206-227]
  • Organizational Interactions Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
  • Organizational Structure Interpretive structural modeling of political behavior management based on citizenship behavior [Volume 3, Issue 1, 2024, Pages 206-227]
P
  • Perceived Crowding Investigating the effect of frontline staff competence on customer satisfaction with the moderating role of question type and perceived crowding [Volume 3, Issue 3, 2024, Pages 70-90]
  • Perceived Quality The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand [Volume 3, Issue 4, 2024, Pages 133-152]
  • Policymaking Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
  • Political behavior management Interpretive structural modeling of political behavior management based on citizenship behavior [Volume 3, Issue 1, 2024, Pages 206-227]
  • Portfolio management Designing a portfolio management model for investment funds with an emphasis on behavioral finance [Volume 3, Issue 2, 2024, Pages 184-205]
  • Positioning the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation [Volume 3, Issue 3, 2024, Pages 1-26]
  • Power of choice Explaining the model of key consumer competencies in online shopping with the Thematic analysis [Volume 3, Issue 1, 2024, Pages 1-20]
  • Power of choice Investigating the impact of blockchain technology application on digital marketing [Volume 3, Issue 1, 2024, Pages 21-39]
  • Private Investment Explaining the concept of economic development of culture and arts and its influencing factors [Volume 3, Issue 2, 2024, Pages 251-272]
  • Purchase Intention The effect of brand congruence components on brand equity and online purchase intention with the moderation of the meta-social relationship of marketing influencers on Instagram [Volume 3, Issue 4, 2024, Pages 90-110]
R
  • RFM method The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [Volume 3, Issue 3, 2024, Pages 91-106]
  • Risk Identification Interpretive-structural modeling of uncertainty and risk factors and increasing flexibility in capital budgeting decisions with an investment discretion approach [Volume 3, Issue 3, 2024, Pages 180-203]
  • Rubika Advantages and Barriers of Virtual Businesses in Iran Using Domestic Messaging Platforms and Instagram [Volume 3, Issue 2, 2024, Pages 1-28]
S
  • Shirpegah Company The role of supply chain agility in the effectiveness of supply integration on new product innovation performance [Volume 3, Issue 4, 2024, Pages 111-132]
  • Shopping experience Investigating the effect of hedonic value and utilitarian value on impulse buying [Volume 3, Issue 3, 2024, Pages 107-122]
  • Small and Medium Enterprises Presenting an International Entrepreneurship Model: A Case Study of ECO Member Countries [Volume 3, Issue 2, 2024, Pages 227-250]
  • Small and Medium-Sized Enterprises Designing and Developing an Innovation Ecosystem Model For Small and Medium-sized Enterperises in Iran With a Meta-synthesis Approach [Volume 3, Issue 4, 2024, Pages 22-43]
  • Social entrepreneurship Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
  • Social Media Investigating and analyzing consumer behavior through social media analytical models to improve reverse logistics decisions. [Volume 3, Issue 1, 2024, Pages 228-248]
  • Social Networks Designing and explaining the persuasiveness model in social media messages in promoting green products [Volume 3, Issue 2, 2024, Pages 162-183]
  • Spiritual Leadership DANP Composite Analysis of Spiritual Leadership Factors Based on Extra-Role Behaviors in Large Industries of Kerman Province [Volume 3, Issue 4, 2024, Pages 201-221]
  • Sports Products Designing an expanded customer relationship management model with an emphasis on virtual marketing strategies for sports products in Guilan Province [Volume 3, Issue 4, 2024, Pages 153-172]
  • Strategic Flexibility Marketing Strategies in Sports Transfers: Transparency, Competitiveness, and Players' Rights in the Global Market [Volume 3, Issue 3, 2024, Pages 27-46]
  • Strategic marketing planning ability The role of marketing strategic planning capability in improving the sustainable competitive advantage of insurance companies through the mediation of marketing knowledge [Volume 3, Issue 1, 2024, Pages 106-124]
  • Strategic Objectives Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
  • Structural Equation Modeling (SEM) The Impact of Intellectual Capital on Organizational Entrepreneurship with the Mediating Role of Knowledge Management: An Empirical Analysis of Small and Medium-Sized Enterprises in the Shiraz Special Economic Zone [Volume 3, Issue 2, 2024, Pages 98-118]
  • Supply chain Investigating and analyzing consumer behavior through social media analytical models to improve reverse logistics decisions. [Volume 3, Issue 1, 2024, Pages 228-248]
  • Supply Chain Agility The role of supply chain agility in the effectiveness of supply integration on new product innovation performance [Volume 3, Issue 4, 2024, Pages 111-132]
  • Supply Chain Integration The role of supply chain agility in the effectiveness of supply integration on new product innovation performance [Volume 3, Issue 4, 2024, Pages 111-132]
  • Sustainable Competitive Advantage The role of marketing strategic planning capability in improving the sustainable competitive advantage of insurance companies through the mediation of marketing knowledge [Volume 3, Issue 1, 2024, Pages 106-124]
  • Sustainable Value Creation Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
T
  • Technical Skills Clustering of job rotation workstations with the K Means algorithm and ranking skills using the AHP method [Volume 3, Issue 3, 2024, Pages 204-222]
  • Technological tools The impact of emerging technologies and digitalization challenges on the expansion of international trade of small and medium-sized enterprises, considering the moderating role of industry type [Volume 3, Issue 3, 2024, Pages 162-179]
  • Thematic Analysis Advantages and Barriers of Virtual Businesses in Iran Using Domestic Messaging Platforms and Instagram [Volume 3, Issue 2, 2024, Pages 1-28]
U
  • Uncertainty identification Interpretive-structural modeling of uncertainty and risk factors and increasing flexibility in capital budgeting decisions with an investment discretion approach [Volume 3, Issue 3, 2024, Pages 180-203]
  • Utilitarian value Investigating the effect of hedonic value and utilitarian value on impulse buying [Volume 3, Issue 3, 2024, Pages 107-122]
V
  • Virtual Businesses Advantages and Barriers of Virtual Businesses in Iran Using Domestic Messaging Platforms and Instagram [Volume 3, Issue 2, 2024, Pages 1-28]