Journal of New Approaches in Management and Marketing

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Keyword Index
A
  • Accountability Providing a comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 4, Issue 1, 2025, Pages 289-309]
  • Alliance marketing Investigating the role of alliances on performance with the mediating role of brand image in automotive industry holdings [Volume 4, Issue 3, 2025, Pages 24-42]
  • Artificial intelligence Factors affecting the adoption of artificial intelligence in e-commerce by small and medium-sized enterprises [Volume 4, Issue 1, 2025, Pages 62-83]
  • Artificial intelligence The Impact of Business Culture on the Artificial Intelligence (AI) Role in Formulation of Business Strategies [Volume 4, Issue 2, 2025, Pages 317-335]
  • Artificial intelligence Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Artificial intelligence Presenting a model for applying artificial intelligence in exporting electronics products [Volume 4, Issue 3, 2025, Pages 209-228]
  • Artificial intelligence Analysis of the Dimensions and Components of AI‑Based Digital Transformation Management [Volume 4, Issue 4, 2025]
  • Asian productivity model Validation of the Knowledge Management Model Based on the Asian Productivity Organization (APO) Model in the Fars Province Water and Wastewater Company [Volume 4, Issue 1, 2025, Pages 260-288]
B
  • B2B platform ecosystem A comparative study of the impact of entrepreneurship and innovation in developing and developed economic systems. [Volume 4, Issue 2, 2025, Pages 177-194]
  • Barez Industrial Group Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Blockchain technology Exploring Experts’ Mental Models in the Adoption of Blockchain Technology in Public Sector Organizations Using Q Methodology [Volume 4, Issue 4, 2025]
  • Brand Attitude Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Brand Identification Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method [Volume 4, Issue 2, 2025, Pages 249-274]
  • Brand Image Investigating the role of alliances on performance with the mediating role of brand image in automotive industry holdings [Volume 4, Issue 3, 2025, Pages 24-42]
  • Brand Loyalty The impact of brand sensory experience on brand loyalty with emphasis on drivers of brand equity, customer satisfaction, and customer emotional commitment [Volume 4, Issue 1, 2025, Pages 84-105]
  • Brand personality The Role of organizational brand identity in strengthening employee- based brand equity [Volume 4, Issue 1, 2025, Pages 22-46]
  • Brand value Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
  • Business culture The Impact of Business Culture on the Artificial Intelligence (AI) Role in Formulation of Business Strategies [Volume 4, Issue 2, 2025, Pages 317-335]
  • Business Ecosystem A comparative study of the impact of entrepreneurship and innovation in developing and developed economic systems. [Volume 4, Issue 2, 2025, Pages 177-194]
  • Business sustainability Designing a sustainable business model based on circular economy in the Iranian oil industry [Volume 4, Issue 3, 2025, Pages 175-208]
C
  • Chain Stores Presenting a paradigmatic model for improving customers' mental image of Tehran chain stores [Volume 4, Issue 3, 2025, Pages 1-23]
  • Challenges and strategies Analysis of Challenges and Formulation of Developmental Objectives in Customer Relationship Management Using the Thematic Analysis Approach [Volume 4, Issue 2, 2025, Pages 123-147]
  • Circular Economy Designing a sustainable business model based on circular economy in the Iranian oil industry [Volume 4, Issue 3, 2025, Pages 175-208]
  • Commodification Leveling the factors of commodification of identity in light of the expansion of social networks in Iran with a futures research approach [Volume 4, Issue 3, 2025, Pages 271-291]
  • Competitive advantage Presenting a model for applying artificial intelligence in exporting electronics products [Volume 4, Issue 3, 2025, Pages 209-228]
  • Competitive advantage Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Consumer Behavior Identifying factors affecting the demand for organic products in Iran: A data-based approach [Volume 4, Issue 2, 2025, Pages 20-43]
  • Consumer Behavior Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Cooperative stability A comparative study of the impact of entrepreneurship and innovation in developing and developed economic systems. [Volume 4, Issue 2, 2025, Pages 177-194]
  • Customer experience Designing a customer experience model in the retail industry with an emphasis on 4.0 generation retail [Volume 4, Issue 1, 2025, Pages 236-259]
  • Customer image Presenting a paradigmatic model for improving customers' mental image of Tehran chain stores [Volume 4, Issue 3, 2025, Pages 1-23]
  • Customer Relationship Management Designing a Customer Relationship Management Development Model and the Role of Sustainable Competitive Advantage in Sports Clubs in Guilan Province [Volume 4, Issue 3, 2025, Pages 229-251]
  • Customer Relationship Management (CRM) Analysis of Challenges and Formulation of Developmental Objectives in Customer Relationship Management Using the Thematic Analysis Approach [Volume 4, Issue 2, 2025, Pages 123-147]
  • Customer retention Designing a customer retention model in electronic banking [Volume 4, Issue 2, 2025, Pages 63-80]
  • Customer Satisfaction The impact of brand sensory experience on brand loyalty with emphasis on drivers of brand equity, customer satisfaction, and customer emotional commitment [Volume 4, Issue 1, 2025, Pages 84-105]
  • Cyberspace Leveling the factors of commodification of identity in light of the expansion of social networks in Iran with a futures research approach [Volume 4, Issue 3, 2025, Pages 271-291]
D
  • Decision Management The Impact of Business Culture on the Artificial Intelligence (AI) Role in Formulation of Business Strategies [Volume 4, Issue 2, 2025, Pages 317-335]
  • Digital age Analyzing the impact of digital technologies on the evolution of human resource management practices in the digital age [Volume 4, Issue 1, 2025, Pages 194-212]
  • Digital age Digital technologies on the evolution of human resource management practices and its consequences on employee outcomes with a data-driven theory approach [Volume 4, Issue 4, 2025, Pages 1-20]
  • Digital Businesses Identifying and prioritizing factors affecting the development of IoT-based businesses [Volume 4, Issue 1, 2025, Pages 106-126]
  • Digital entrepreneurship Investigating the Effective Factors on the Development of Digital Entrepreneurship and the Establishment of Sports Startups in Iran [Volume 4, Issue 1, 2025, Pages 172-193]
  • Digital entrepreneurship Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Digital Entrepreneurship, Entrepreneurship Ecosystem, Digital Justice, Digital Infrastructure Designing the Transformation Model of Digital Entrepreneurship Ecosystems in Iran: A Grounded Theory Study [Volume 4, Issue 2, 2025, Pages 220-248]
  • Digital era Designing a qualitative model for improving employee performance effectiveness based on cultural components in the digital age [Volume 4, Issue 4, 2025]
  • Digital management Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Digital marketing Testing a digital marketing model for the internationalization of small and medium-sized dairy companies [Volume 4, Issue 2, 2025, Pages 104-122]
  • Digital marketing The role of neuromarketing in digital marketing [Volume 4, Issue 4, 2025]
  • Digital Networking Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Digital transformation management Analysis of the Dimensions and Components of AI‑Based Digital Transformation Management [Volume 4, Issue 4, 2025]
  • Dynamic Capabilities Factors affecting the adoption of artificial intelligence in e-commerce by small and medium-sized enterprises [Volume 4, Issue 1, 2025, Pages 62-83]
  • Dynamic Capabilities From Survival to Evolution: A Comprehensive and Dynamic Model of Organizational Resilience for Iranian SMEs in Permacrisis Ecosystem Using Meta-synthesis [Volume 4, Issue 3, 2025, Pages 43-73]
  • Dynamic Model Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
  • Dynamic Neural Network Study of iron ore pricing prediction using dynamic neural network method and the trend of factors' effectiveness and impact. [Volume 4, Issue 4, 2025, Pages 110-130]
E
  • Economic system Study of iron ore pricing prediction using dynamic neural network method and the trend of factors' effectiveness and impact. [Volume 4, Issue 4, 2025, Pages 110-130]
  • Electronic banking Designing a customer retention model in electronic banking [Volume 4, Issue 2, 2025, Pages 63-80]
  • Emotional Commitment The impact of brand sensory experience on brand loyalty with emphasis on drivers of brand equity, customer satisfaction, and customer emotional commitment [Volume 4, Issue 1, 2025, Pages 84-105]
  • Emotional intelligence Investigating the effect of knowledge management strategy on reducing organizational trauma with respect to the mediating variable of emotional intelligence in small and medium-sized businesses [Volume 4, Issue 1, 2025, Pages 149-171]
  • Employee based brand equity The Role of organizational brand identity in strengthening employee- based brand equity [Volume 4, Issue 1, 2025, Pages 22-46]
  • Employee empowerment Structural Equation Modeling for Employee Empowerment Policymaking [Volume 4, Issue 3, 2025, Pages 160-174]
  • Employee Performance Effectiveness Designing a qualitative model for improving employee performance effectiveness based on cultural components in the digital age [Volume 4, Issue 4, 2025]
  • Employee resilience Analyzing the impact of digital technologies on the evolution of human resource management practices in the digital age [Volume 4, Issue 1, 2025, Pages 194-212]
  • Energy exchange A comparative study of the impact of entrepreneurship and innovation in developing and developed economic systems. [Volume 4, Issue 2, 2025, Pages 177-194]
  • Entrepreneurial Marketing Development and Validation of an Entrepreneurial Marketing Model with a Strategic Approach to Technological Innovation in Startup Companies [Volume 4, Issue 4, 2025, Pages 21-45]
  • Entrepreneurship Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
  • Entrepreneurship Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Entrepreneurship Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Entrepreneurship Model Designing and explaining the strategic entrepreneurship model in the field of urban e-governance: a mixed approach [Volume 4, Issue 2, 2025, Pages 275-297]
  • Environment Identifying factors affecting the demand for organic products in Iran: A data-based approach [Volume 4, Issue 2, 2025, Pages 20-43]
  • Environment Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Environmental uncertainty Providing a comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 4, Issue 1, 2025, Pages 289-309]
F
  • Fear of Missing Out Designing a model of Fear of missing out festival shopping opportunities with a grounded theory approach [Volume 4, Issue 2, 2025, Pages 148-176]
  • Foresight Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
  • Fuzzy cognitive map Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method [Volume 4, Issue 2, 2025, Pages 249-274]
G
  • Gol-Gohar Mining and Industrial Company Analysis of Challenges and Formulation of Developmental Objectives in Customer Relationship Management Using the Thematic Analysis Approach [Volume 4, Issue 2, 2025, Pages 123-147]
  • Good Governance Presenting a sustainable consumer behavior model based on good digital governance in the banking industry [Volume 4, Issue 3, 2025, Pages 292-314]
  • Governance Designing and explaining the strategic entrepreneurship model in the field of urban e-governance: a mixed approach [Volume 4, Issue 2, 2025, Pages 275-297]
  • Government Organizations Exploring Experts’ Mental Models in the Adoption of Blockchain Technology in Public Sector Organizations Using Q Methodology [Volume 4, Issue 4, 2025]
  • Green Accounting Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Green Human Resource Management Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Green products Presenting a model of persuasion in social media messages in promoting green products [Volume 4, Issue 2, 2025, Pages 1-19]
H
  • Health tourism Health tourism destination branding in medical centers [Volume 4, Issue 1, 2025, Pages 47-61]
  • Health tourism Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Health tourism Presenting a marketing model for health tourism with an emphasis on medical equipment [Volume 4, Issue 3, 2025, Pages 94-115]
  • Human capital Analysis of the Dimensions and Components of AI‑Based Digital Transformation Management [Volume 4, Issue 4, 2025]
  • Human Resource competencies Structural Equation Modeling for Employee Empowerment Policymaking [Volume 4, Issue 3, 2025, Pages 160-174]
  • Human Resource Management Digital technologies on the evolution of human resource management practices and its consequences on employee outcomes with a data-driven theory approach [Volume 4, Issue 4, 2025, Pages 1-20]
  • Human Resource Management Practices Analyzing the impact of digital technologies on the evolution of human resource management practices in the digital age [Volume 4, Issue 1, 2025, Pages 194-212]
  • Human resource retention Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
I
  • Identification Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method [Volume 4, Issue 2, 2025, Pages 249-274]
  • Influencers Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Innovation Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Innovation Culture Designing an innovation powerhouse model in knowledge-based companies with a data-driven approach [Volume 4, Issue 2, 2025, Pages 81-103]
  • Innovation ecosystem Designing an innovation powerhouse model in knowledge-based companies with a data-driven approach [Volume 4, Issue 2, 2025, Pages 81-103]
  • Innovation ecosystem Development and Validation of an Entrepreneurial Marketing Model with a Strategic Approach to Technological Innovation in Startup Companies [Volume 4, Issue 4, 2025, Pages 21-45]
  • Innovative Marketing Testing a digital marketing model for the internationalization of small and medium-sized dairy companies [Volume 4, Issue 2, 2025, Pages 104-122]
  • Insurance Designing a model for developing life insurance culture in Iran [Volume 4, Issue 3, 2025, Pages 315-330]
  • Internal Branding The Role of organizational brand identity in strengthening employee- based brand equity [Volume 4, Issue 1, 2025, Pages 22-46]
  • Internal Marketing Improving employee performance through internal marketing and organizational learning: The mediating role of organizational innovation [Volume 4, Issue 1, 2025, Pages 1-21]
  • International Cooperation Presenting a model for applying artificial intelligence in exporting electronics products [Volume 4, Issue 3, 2025, Pages 209-228]
  • Internationalization Testing a digital marketing model for the internationalization of small and medium-sized dairy companies [Volume 4, Issue 2, 2025, Pages 104-122]
  • Internet of Things (IoT) Identifying and prioritizing factors affecting the development of IoT-based businesses [Volume 4, Issue 1, 2025, Pages 106-126]
  • Inter-organizational collaboration Identifying and prioritizing factors affecting the development of IoT-based businesses [Volume 4, Issue 1, 2025, Pages 106-126]
K
  • Knowledge base Designing an innovation powerhouse model in knowledge-based companies with a data-driven approach [Volume 4, Issue 2, 2025, Pages 81-103]
  • Knowledge Management Validation of the Knowledge Management Model Based on the Asian Productivity Organization (APO) Model in the Fars Province Water and Wastewater Company [Volume 4, Issue 1, 2025, Pages 260-288]
L
  • Life Insurance Designing a model for developing life insurance culture in Iran [Volume 4, Issue 3, 2025, Pages 315-330]
  • Local Competition Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
M
  • Marketing Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Marketing Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Marketing Presenting a marketing model for health tourism with an emphasis on medical equipment [Volume 4, Issue 3, 2025, Pages 94-115]
  • Marketing Presenting a Model for Guerrilla Marketing in Sports Retail [Volume 4, Issue 3, 2025, Pages 136-159]
  • Marketing Designing a model for developing life insurance culture in Iran [Volume 4, Issue 3, 2025, Pages 315-330]
  • Marketing mix Identifying factors affecting the demand for organic products in Iran: A data-based approach [Volume 4, Issue 2, 2025, Pages 20-43]
  • Marketing Performance Investigating the role of alliances on performance with the mediating role of brand image in automotive industry holdings [Volume 4, Issue 3, 2025, Pages 24-42]
  • Market Share Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
  • Medical Equipment Presenting a marketing model for health tourism with an emphasis on medical equipment [Volume 4, Issue 3, 2025, Pages 94-115]
  • Melal E‑Commerce and Information Technology Company Designing a qualitative model for improving employee performance effectiveness based on cultural components in the digital age [Volume 4, Issue 4, 2025]
  • Mental Distress Designing a model of Fear of missing out festival shopping opportunities with a grounded theory approach [Volume 4, Issue 2, 2025, Pages 148-176]
  • Mental models Exploring Experts’ Mental Models in the Adoption of Blockchain Technology in Public Sector Organizations Using Q Methodology [Volume 4, Issue 4, 2025]
  • Mountaineering Products Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Multi-channel advertising Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
N
  • New Communication Technologies Presenting a model for utilizing modern communication technologies to improve customer-centricity and social capacity building in passenger terminals in Tehran [Volume 4, Issue 3, 2025, Pages 252-270]
O
  • Open innovation, Pioneer project, Closed innovation, Project knowledge management, Dichotomous variables, Project risk management Analysis of the open innovation project management system in the organization [Volume 4, Issue 4, 2025, Pages 46-69]
  • Organic Products Identifying factors affecting the demand for organic products in Iran: A data-based approach [Volume 4, Issue 2, 2025, Pages 20-43]
  • Organizational Attitudes Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Organizational brand identity The Role of organizational brand identity in strengthening employee- based brand equity [Volume 4, Issue 1, 2025, Pages 22-46]
  • Organizational Culture Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Organizational Culture Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Organizational Environment Designing a Customer Relationship Management Development Model and the Role of Sustainable Competitive Advantage in Sports Clubs in Guilan Province [Volume 4, Issue 3, 2025, Pages 229-251]
  • Organizational Factors Designing a customer experience model in the retail industry with an emphasis on 4.0 generation retail [Volume 4, Issue 1, 2025, Pages 236-259]
  • Organizational Innovation Improving employee performance through internal marketing and organizational learning: The mediating role of organizational innovation [Volume 4, Issue 1, 2025, Pages 1-21]
  • Organizational Interactions Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
  • Organizational Policy-Making Structural Equation Modeling for Employee Empowerment Policymaking [Volume 4, Issue 3, 2025, Pages 160-174]
  • Organizational Productivity Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Organizational Resilience From Survival to Evolution: A Comprehensive and Dynamic Model of Organizational Resilience for Iranian SMEs in Permacrisis Ecosystem Using Meta-synthesis [Volume 4, Issue 3, 2025, Pages 43-73]
  • Organizational Structure Designing an innovation powerhouse model in knowledge-based companies with a data-driven approach [Volume 4, Issue 2, 2025, Pages 81-103]
  • Organizational Transformation Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
P
  • Policymaking Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
  • Projection Health tourism destination branding in medical centers [Volume 4, Issue 1, 2025, Pages 47-61]
  • Psychological factors Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
Q
  • Q-approach Exploring Experts’ Mental Models in the Adoption of Blockchain Technology in Public Sector Organizations Using Q Methodology [Volume 4, Issue 4, 2025]
R
  • Responsibility Providing a comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 4, Issue 1, 2025, Pages 289-309]
  • Retail Designing a customer experience model in the retail industry with an emphasis on 4.0 generation retail [Volume 4, Issue 1, 2025, Pages 236-259]
  • Retail Presenting a Model for Guerrilla Marketing in Sports Retail [Volume 4, Issue 3, 2025, Pages 136-159]
  • Risk Management Providing a comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 4, Issue 1, 2025, Pages 289-309]
  • Risk Management Analysis of factors affecting the prediction of future saffron prices on the Iranian Commodity Exchange [Volume 4, Issue 4, 2025, Pages 70-88]
S
  • Saffron pricing Analysis of factors affecting the prediction of future saffron prices on the Iranian Commodity Exchange [Volume 4, Issue 4, 2025, Pages 70-88]
  • Scenario Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
  • Service Quality Presenting a marketing model for health tourism with an emphasis on medical equipment [Volume 4, Issue 3, 2025, Pages 94-115]
  • Small and Medium Enterprises Factors affecting the adoption of artificial intelligence in e-commerce by small and medium-sized enterprises [Volume 4, Issue 1, 2025, Pages 62-83]
  • Small and Medium-Sized Enterprises Testing a digital marketing model for the internationalization of small and medium-sized dairy companies [Volume 4, Issue 2, 2025, Pages 104-122]
  • Small and Medium-Sized Enterprises From Survival to Evolution: A Comprehensive and Dynamic Model of Organizational Resilience for Iranian SMEs in Permacrisis Ecosystem Using Meta-synthesis [Volume 4, Issue 3, 2025, Pages 43-73]
  • Social Capacity Building Presenting a model for utilizing modern communication technologies to improve customer-centricity and social capacity building in passenger terminals in Tehran [Volume 4, Issue 3, 2025, Pages 252-270]
  • Social entrepreneurship Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
  • Social Media Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Social Media Network Meta-Analysis (DANP) of the Effectiveness of Persuasive Advertising on Social Networks [Volume 4, Issue 3, 2025, Pages 74-93]
  • Social Media Marketing Network Meta-Analysis (DANP) of the Effectiveness of Persuasive Advertising on Social Networks [Volume 4, Issue 3, 2025, Pages 74-93]
  • Social Networks Presenting a model of persuasion in social media messages in promoting green products [Volume 4, Issue 2, 2025, Pages 1-19]
  • Social Networks Leveling the factors of commodification of identity in light of the expansion of social networks in Iran with a futures research approach [Volume 4, Issue 3, 2025, Pages 271-291]
  • Sports Development Investigating the Effective Factors on the Development of Digital Entrepreneurship and the Establishment of Sports Startups in Iran [Volume 4, Issue 1, 2025, Pages 172-193]
  • Sports Entrepreneurship Recognition of Entrepreneurial Opportunities in Women’s Sports Using a Mixed-Methods Approach [Volume 4, Issue 2, 2025, Pages 195-219]
  • Sports Products Presenting a Model for Guerrilla Marketing in Sports Retail [Volume 4, Issue 3, 2025, Pages 136-159]
  • Sports Startups Investigating the Effective Factors on the Development of Digital Entrepreneurship and the Establishment of Sports Startups in Iran [Volume 4, Issue 1, 2025, Pages 172-193]
  • Startup Companies Development and Validation of an Entrepreneurial Marketing Model with a Strategic Approach to Technological Innovation in Startup Companies [Volume 4, Issue 4, 2025, Pages 21-45]
  • Strategic Designing and explaining the strategic entrepreneurship model in the field of urban e-governance: a mixed approach [Volume 4, Issue 2, 2025, Pages 275-297]
  • Strategy Formulation The Impact of Business Culture on the Artificial Intelligence (AI) Role in Formulation of Business Strategies [Volume 4, Issue 2, 2025, Pages 317-335]
  • Succession Management Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Sustainable Competitive Advantage Designing and explaining the strategic entrepreneurship model in the field of urban e-governance: a mixed approach [Volume 4, Issue 2, 2025, Pages 275-297]
  • Sustainable Competitive Advantage Designing a Customer Relationship Management Development Model and the Role of Sustainable Competitive Advantage in Sports Clubs in Guilan Province [Volume 4, Issue 3, 2025, Pages 229-251]
  • Sustainable consumer behavior Presenting a sustainable consumer behavior model based on good digital governance in the banking industry [Volume 4, Issue 3, 2025, Pages 292-314]
  • Sustainable culture Designing a sustainable business model based on circular economy in the Iranian oil industry [Volume 4, Issue 3, 2025, Pages 175-208]
  • Sustainable Practices Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Sustainable urban development Network Analysis Process (DANP) Sustainable Development Model Based on Quantum Management Approach [Volume 4, Issue 1, 2025, Pages 310-331]
  • Sustainable Value Creation Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
T
  • Talent development Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Technological advancement Designing a customer experience model in the retail industry with an emphasis on 4.0 generation retail [Volume 4, Issue 1, 2025, Pages 236-259]
  • Technological Innovation Development and Validation of an Entrepreneurial Marketing Model with a Strategic Approach to Technological Innovation in Startup Companies [Volume 4, Issue 4, 2025, Pages 21-45]
  • Technology Infrastructure Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Thematic Analysis Analysis of Challenges and Formulation of Developmental Objectives in Customer Relationship Management Using the Thematic Analysis Approach [Volume 4, Issue 2, 2025, Pages 123-147]
  • Tourism Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Tourism Destination Health tourism destination branding in medical centers [Volume 4, Issue 1, 2025, Pages 47-61]
  • Tourism Destination Branding Health tourism destination branding in medical centers [Volume 4, Issue 1, 2025, Pages 47-61]
  • Trust Presenting a model of persuasion in social media messages in promoting green products [Volume 4, Issue 2, 2025, Pages 1-19]
V
  • Visual Design Presenting a model of persuasion in social media messages in promoting green products [Volume 4, Issue 2, 2025, Pages 1-19]
W
  • Women&‌‌‌rsquo Recognition of Entrepreneurial Opportunities in Women’s Sports Using a Mixed-Methods Approach [Volume 4, Issue 2, 2025, Pages 195-219]