The aim of this research is to design a model for improving commercialization in the PVC industry, emphasizing the role of emerging technologies. The research method is applied in terms of its objective and is exploratory in terms of qualitative approach and data analysis. The statistical population of the research consisted of 15 experts in the PVC industry, including technical and production managers of factories, formulation and R&D specialists, and faculty members in the fields of polymer and technology management, who were selected using purposive and snowball sampling methods. Semi-structured interviews were used to collect information. Thematic analysis approach and MAXQDA software were used to analyze the data. The results showed that the initial codes extracted were classified into five organizing themes including “environmental pressures on commercialization”, “technological capabilities and capacities”, “organizational and managerial factors”, “market and commercialization processes” and “commercialization outcomes and achievements”. Finally, the overarching theme of the research was identified as “Improving Commercialization through Emerging Technologies in the PVC Industry.” The research findings showed that utilizing new technologies, enhancing technological capacities, strengthening knowledge management, developing market-oriented interactions, and improving organizational infrastructure play a decisive role in increasing the effectiveness of the commercialization process in the PVC industry. The results of this research can be used as a practical framework for industrial managers, policymakers, and polymer activists to develop the commercialization of innovative products and technologies.