Journal of New Approaches in Management and Marketing

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Keyword Index
A
  • After-sales Service Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
  • Artificial Neural Network Sensitivity analysis of the order economic value model in the case of two-factor interactive effects using artificial neural network [Volume 2, Issue 2, 2023, Pages 149-158]
  • Attitude towards the brand The effect of gaimification on consumer loyalty with respect to the mediating role of attitude toward the brand and intent to engage [Volume 2, Issue 2, 2023, Pages 175-205]
B
  • Blockchain Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies) [Volume 2, Issue 1, 2023, Pages 74-90]
  • Blockchain. Supply chain. Dimtel. Hesitant fuzzy. Dairy products Providing a structural model for blockchain implementation in the dairy products industry [Volume 2, Issue 1, 2023, Pages 117-134]
  • Brand Awareness Analyzing the influencing factors on the creation and development of Tabriz Oil Refining Company's product brand [Volume 2, Issue 1, 2023, Pages 101-116]
  • Brand Awareness The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [Volume 2, Issue 2, 2023, Pages 74-86]
  • Brand heritage Analyzing the influencing factors on the creation and development of Tabriz Oil Refining Company's product brand [Volume 2, Issue 1, 2023, Pages 101-116]
  • Brand Image Analyzing the influencing factors on the creation and development of Tabriz Oil Refining Company's product brand [Volume 2, Issue 1, 2023, Pages 101-116]
  • Brand Image The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [Volume 2, Issue 2, 2023, Pages 74-86]
  • Brand persuasive methods The effect of brand persuasive methods on the perceived honesty of the brand with the mediating role of perceived value and the moderating role of the need for recognition [Volume 2, Issue 1, 2023, Pages 41-61]
  • Business Intelligence Managing the Adoption of Business Intelligence in Human Resources Based on Soft Systems Methodologies and Systems Dynamics [Volume 2, Issue 2, 2023, Pages 1-23]
C
  • Chain Stores International Conference on Economics and Business Management The effect of the transformation of digital marketing literacy on commercial advertisements of chain stores [Volume 2, Issue 2, 2023, Pages 159-174]
  • Citizenship Behavior The effect of the company's social responsibility on the desire for long-term relationship in the customer according to the role of the company's image and the customer's citizen behavior (case study: Day insurance customers in Gilan province) [Volume 2, Issue 2, 2023, Pages 112-132]
  • Commercial advertising International Conference on Economics and Business Management The effect of the transformation of digital marketing literacy on commercial advertisements of chain stores [Volume 2, Issue 2, 2023, Pages 159-174]
  • COVID-19 Investigating the impact of the Covid-19 pandemic on productive inflation (pressure on businesses) [Volume 2, Issue 2, 2023, Pages 133-148]
  • Cultural diversity Investigating the effect of cultural diversity on innovative work behavior and psychological adaptation with regard to the role of cultural intelligence (domestic and foreign senior experts working in South Pars Gas Complex Company) [Volume 2, Issue 2, 2023, Pages 56-73]
  • Customer Satisfaction The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [Volume 2, Issue 2, 2023, Pages 74-86]
D
  • Dairy products Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies) [Volume 2, Issue 1, 2023, Pages 74-90]
  • Day Insurance The effect of the company's social responsibility on the desire for long-term relationship in the customer according to the role of the company's image and the customer's citizen behavior (case study: Day insurance customers in Gilan province) [Volume 2, Issue 2, 2023, Pages 112-132]
  • Desire for long-term communication The effect of the company's social responsibility on the desire for long-term relationship in the customer according to the role of the company's image and the customer's citizen behavior (case study: Day insurance customers in Gilan province) [Volume 2, Issue 2, 2023, Pages 112-132]
  • Development Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
  • Digital Banking Barriers to strategic entry into the digital banking industry in Iran [Volume 2, Issue 1, 2023, Pages 148-155]
  • Digital marketing International Conference on Economics and Business Management The effect of the transformation of digital marketing literacy on commercial advertisements of chain stores [Volume 2, Issue 2, 2023, Pages 159-174]
  • Digital Strategy Barriers to strategic entry into the digital banking industry in Iran [Volume 2, Issue 1, 2023, Pages 148-155]
  • Dimtel Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies) [Volume 2, Issue 1, 2023, Pages 74-90]
  • Dynamics Methodology Managing the Adoption of Business Intelligence in Human Resources Based on Soft Systems Methodologies and Systems Dynamics [Volume 2, Issue 2, 2023, Pages 1-23]
E
  • Economic Educational and economic needs assessment and prioritization of tourism sector investors [Volume 2, Issue 1, 2023, Pages 172-185]
  • Economical vegetables Investigating Iran's Economic Complexity Index and Factors Affecting It: Basic Knowledge in Export [Volume 2, Issue 2, 2023, Pages 24-31]
  • Economic value of order Sensitivity analysis of the order economic value model in the case of two-factor interactive effects using artificial neural network [Volume 2, Issue 2, 2023, Pages 149-158]
  • Economy Investigating the role of effective factors on electronic word of mouth marketing in the growth of health tourism economy (Study case: Shiraz city) [Volume 2, Issue 1, 2023, Pages 61-75]
  • Entrepreneurship Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
  • Error Correction Model Investigating the impact of the Covid-19 pandemic on productive inflation (pressure on businesses) [Volume 2, Issue 2, 2023, Pages 133-148]
  • Export The effect of marketing capabilities on the financial performance of export companies [Volume 2, Issue 1, 2023, Pages 135-147]
F
  • Fourth Industrial Revolution Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
G
  • Gaimification The effect of gaimification on consumer loyalty with respect to the mediating role of attitude toward the brand and intent to engage [Volume 2, Issue 2, 2023, Pages 175-205]
  • Gilan Province The effect of the company's social responsibility on the desire for long-term relationship in the customer according to the role of the company's image and the customer's citizen behavior (case study: Day insurance customers in Gilan province) [Volume 2, Issue 2, 2023, Pages 112-132]
H
  • Health tourism Investigating the role of effective factors on electronic word of mouth marketing in the growth of health tourism economy (Study case: Shiraz city) [Volume 2, Issue 1, 2023, Pages 61-75]
I
  • Information and Communication Technologies Modeling the facilitating role of information technologies and technology-oriented social networks in the implementation of organizational knowledge management [Volume 2, Issue 2, 2023, Pages 100-111]
  • Innovation Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
  • Innovative behavior Investigating the effect of cultural diversity on innovative work behavior and psychological adaptation with regard to the role of cultural intelligence (domestic and foreign senior experts working in South Pars Gas Complex Company) [Volume 2, Issue 2, 2023, Pages 56-73]
  • Internet of Things The impact of Internet of Things on human resource management during the fourth industrial revolution [Volume 2, Issue 1, 2023, Pages 156-171]
  • Internet of Things Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
  • Investors Educational and economic needs assessment and prioritization of tourism sector investors [Volume 2, Issue 1, 2023, Pages 172-185]
  • Iran Investigating the impact of the Covid-19 pandemic on productive inflation (pressure on businesses) [Volume 2, Issue 2, 2023, Pages 133-148]
  • Iran Electric Network Management Company Managing the Adoption of Business Intelligence in Human Resources Based on Soft Systems Methodologies and Systems Dynamics [Volume 2, Issue 2, 2023, Pages 1-23]
  • Iran Trade Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
K
  • Knowledge Management Investigating the relationship between talent management and organizational entrepreneurship with the mediating role of knowledge management in Sirjan municipalities [Volume 2, Issue 1, 2023, Pages 24-40]
  • Knowledge Management Modeling the facilitating role of information technologies and technology-oriented social networks in the implementation of organizational knowledge management [Volume 2, Issue 2, 2023, Pages 100-111]
M
  • Management The impact of Internet of Things on human resource management during the fourth industrial revolution [Volume 2, Issue 1, 2023, Pages 156-171]
  • Marketing Investigating the role of effective factors on electronic word of mouth marketing in the growth of health tourism economy (Study case: Shiraz city) [Volume 2, Issue 1, 2023, Pages 61-75]
  • Marketing ability The effect of marketing capabilities on the financial performance of export companies [Volume 2, Issue 1, 2023, Pages 135-147]
  • Motorcycle Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
O
  • Organizational Architecture Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
  • Organizational Culture Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
  • Organizational Entrepreneurship Investigating the relationship between talent management and organizational entrepreneurship with the mediating role of knowledge management in Sirjan municipalities [Volume 2, Issue 1, 2023, Pages 24-40]
  • Outsourcing The impact of Internet of Things on human resource management during the fourth industrial revolution [Volume 2, Issue 1, 2023, Pages 156-171]
P
  • Prioritization Educational and economic needs assessment and prioritization of tourism sector investors [Volume 2, Issue 1, 2023, Pages 172-185]
  • Psychological adaptation Investigating the effect of cultural diversity on innovative work behavior and psychological adaptation with regard to the role of cultural intelligence (domestic and foreign senior experts working in South Pars Gas Complex Company) [Volume 2, Issue 2, 2023, Pages 56-73]
R
  • Revolution The impact of Internet of Things on human resource management during the fourth industrial revolution [Volume 2, Issue 1, 2023, Pages 156-171]
S
  • Sensitivity analysis Sensitivity analysis of the order economic value model in the case of two-factor interactive effects using artificial neural network [Volume 2, Issue 2, 2023, Pages 149-158]
  • Small and Medium Businesses Investigating the impact of transformational leadership on organizational performance in small and medium businesses in Tehran [Volume 2, Issue 2, 2023, Pages 42-55]
  • Social Media Marketing The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [Volume 2, Issue 2, 2023, Pages 74-86]
  • Social Networks Modeling the facilitating role of information technologies and technology-oriented social networks in the implementation of organizational knowledge management [Volume 2, Issue 2, 2023, Pages 100-111]
  • Soft System Methodology Managing the Adoption of Business Intelligence in Human Resources Based on Soft Systems Methodologies and Systems Dynamics [Volume 2, Issue 2, 2023, Pages 1-23]
  • Supply chain Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies) [Volume 2, Issue 1, 2023, Pages 74-90]
T
  • Talent attraction Investigating the relationship between talent management and organizational entrepreneurship with the mediating role of knowledge management in Sirjan municipalities [Volume 2, Issue 1, 2023, Pages 24-40]
  • Talent Management Investigating the relationship between talent management and organizational entrepreneurship with the mediating role of knowledge management in Sirjan municipalities [Volume 2, Issue 1, 2023, Pages 24-40]
  • Tourism sector Educational and economic needs assessment and prioritization of tourism sector investors [Volume 2, Issue 1, 2023, Pages 172-185]
  • Transformational Leadership Investigating the impact of transformational leadership on organizational performance in small and medium businesses in Tehran [Volume 2, Issue 2, 2023, Pages 42-55]