نوع مقاله : مقاله پژوهشی( کیفی )
نویسندگان
1 گروه مدیریت فرهنگی، واحد بین الملل کیش، دانشگاه آزاد اسلامی، کیش، ایران
2 گروه طراحی صنعتی، واحد یادگار امام خمینی (ره)، دانشگاه آزاد اسلامی، تهران، ایران
3 گروه باستانشناسی، واحد ایذه، دانشگاه آزاد اسلامی، ایذه، ایران
کلیدواژهها
موضوعات
عنوان مقاله English
نویسندگان English
This study aims to design a model for enhancing employee performance effectiveness based on cultural components in the digital era at Melal E‑Commerce and Information Technology Company. The research adopts a qualitative approach within an interpretive paradigm and is conducted using a thematic analysis strategy.The statistical population consisted of 10 experts, including university professors in the field of management with at least ten years of relevant professional and academic experience and a deep understanding of the concept of enhancing employee performance effectiveness based on cultural components in the digital era at Melal E‑Commerce and Information Technology Company. The participants were selected through purposive sampling. Data were collected using semi‑structured interviews. The collected data were analyzed using thematic analysis.The findings of the study revealed six main themes: digital acceptance culture, ethical leadership style, organizational culture, cultural competence of employees and managers, cultural accountability of employees and managers, and cultural and psychological empowerment. In addition, 33 organizing themes were identified that influence the enhancement of employee performance effectiveness based on cultural components in the digital era at Melal E‑Commerce and Information Technology Company.The study provides a conceptual framework for developing a qualitative model to enhance employee performance effectiveness grounded in cultural components in the digital era within Melal E‑Commerce and Information Technology Company.
کلیدواژهها English
