نوع مقاله : مقاله پژوهشی (کمی)
نویسندگان
1 دانشجوی کارشناسی ارشد گروه مدیریت ،دانشگاه پیام نور استان سمنان ،گرمسار ،ایران
2 استادیار، گروه مدیریت، دانشگاه پیام نور ، تهران ، ایران
کلیدواژهها
عنوان مقاله English
نویسندگان English
The purpose of this research is to study and investigate the relationship between culture of innovation and two concepts of knowledge assets and product innovation. Considering that the position of knowledge assets is of great importance in the development of companies and leads to new product innovation, and also the special effect of innovation culture on these two factors is necessary. The development of successful technological innovations is necessary to create and maintain the competitive advantage of a company. The descriptive survey research method is of an applied type. and Tehran, which has 60 people. . that the available simple random sampling method is used and because the number of the community is limited and for the limited community the number of sample people is 58 people according to Morgan's table and Cochran's formula of limited communities. In this research, a questionnaire based on a 5-point Likert scale is used to collect data. The results show that there is a direct relationship between innovation culture and intellectual property and product innovation, which results in product innovation in the organization and creates a significant and unattainable competitive advantage for organizations.
کلیدواژهها English
