The present study aims to design a model of competition among streaming platforms (subscription-based video and audio services), with an emphasis on the future of media management. In terms of purpose, the research is applied, and in terms of implementation, it adopts a mixed-methods design (qualitative–quantitative) using a sequential exploratory approach.The statistical population in the qualitative phase consisted of 15 experts in the field of media management in Iran. In the quantitative phase, the statistical population included 378 active users of streaming services in Iran (Filimo, Namava, ShadAva, and BeepTunes), and the sampling method employed in this study was convenience sampling.The data collection instruments were semi-structured interviews and a questionnaire. For data analysis, qualitative data were examined through coding (including the three stages of basic, organizing, and global themes) using MAXQDA software, while quantitative data were analyzed through structural equation modeling using the partial least squares approach (PLS-SEM).The findings revealed that the three dominant competitive models were the production of exclusive local content, bundling with mobile network operators, and a hybrid advertising-subscription model. The phenomenon of multi-homing was observed among more than three-quarters of users and showed a positive and significant correlation with churn rate. The results of the PLS modeling indicated that bundling with mobile operators had the greatest effect on reducing churn.Qualitative analysis identified seven main categories. The most likely future scenarios include the merger and alliance of platforms or the stabilization of existing platforms. It is concluded that media managers should adopt a combination of customer retention strategies and prepare themselves to manage integrated, large-scale platforms.