Journal of New Approaches in Management and Marketing

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Keyword Index
A
  • Accountability Providing a comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 4, Issue 1, 2025, Pages 289-309]
  • Administrative automation Investigating the relationship between administrative automation with organizational agility and health, considering the mediating role of organizational structure dimensions [(Articles in Press)]
  • After-sales Service Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
  • Agricultural innovation system Services with a comparative advantage for the development of private consulting businesses in the agricultural employment market [Volume 1, Issue 1, 2022, Pages 159-172]
  • Alliance marketing Investigating the role of alliances on performance with the mediating role of brand image in automotive industry holdings [Volume 4, Issue 3, 2025, Pages 24-42]
  • Artificial intelligence Factors affecting the adoption of artificial intelligence in e-commerce by small and medium-sized enterprises [Volume 4, Issue 1, 2025, Pages 62-83]
  • Artificial intelligence The Impact of Business Culture on the Artificial Intelligence (AI) Role in Formulation of Business Strategies [Volume 4, Issue 2, 2025, Pages 317-335]
  • Artificial intelligence Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Artificial intelligence Presenting a model for applying artificial intelligence in exporting electronics products [Volume 4, Issue 3, 2025, Pages 209-228]
  • Artificial intelligence Analysis of the Dimensions and Components of AI‑Based Digital Transformation Management [Volume 4, Issue 4, 2025]
  • Artificial Neural Network Sensitivity analysis of the order economic value model in the case of two-factor interactive effects using artificial neural network [Volume 2, Issue 2, 2023, Pages 149-158]
  • Asian productivity model Validation of the Knowledge Management Model Based on the Asian Productivity Organization (APO) Model in the Fars Province Water and Wastewater Company [Volume 4, Issue 1, 2025, Pages 260-288]
  • Attitude towards the brand The effect of gaimification on consumer loyalty with respect to the mediating role of attitude toward the brand and intent to engage [Volume 2, Issue 2, 2023, Pages 175-205]
  • Audience-Centricity in Art Decoding the Components of Audience-Centricity in Art; A Novel Approach to Identifying and Refining Indicators Using Fuzzy Logic [(Articles in Press)]
  • Audit Quality Investigating the impact of techno-stress on the intention to use blockchain technology and audit quality of audit firms [Volume 3, Issue 1, 2024, Pages 125-140]
  • Autonomy at Work Modeling the psychological characteristics of founders of industrial small and medium enterprises in Mazandaran [(Articles in Press)]
B
  • B2B platform ecosystem A comparative study of the impact of entrepreneurship and innovation in developing and developed economic systems. [Volume 4, Issue 2, 2025, Pages 177-194]
  • Barez Industrial Group Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Behavioral Finance Designing a portfolio management model for investment funds with an emphasis on behavioral finance [Volume 3, Issue 2, 2024, Pages 184-205]
  • Behavioral Finance Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Blockchain Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies) [Volume 2, Issue 1, 2023, Pages 74-90]
  • Blockchain. Supply chain. Dimtel. Hesitant fuzzy. Dairy products Providing a structural model for blockchain implementation in the dairy products industry [Volume 2, Issue 1, 2023, Pages 117-134]
  • Blockchain technology Investigating the impact of techno-stress on the intention to use blockchain technology and audit quality of audit firms [Volume 3, Issue 1, 2024, Pages 125-140]
  • Blockchain technology Exploring Experts’ Mental Models in the Adoption of Blockchain Technology in Public Sector Organizations Using Q Methodology [Volume 4, Issue 4, 2025]
  • Brand Attitude Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Brand authenticity Analyzing and Localizing Brand Authenticity Components in the Healthcare Industry [(Articles in Press)]
  • Brand Awareness Analyzing the influencing factors on the creation and development of Tabriz Oil Refining Company's product brand [Volume 2, Issue 1, 2023, Pages 101-116]
  • Brand Awareness The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [Volume 2, Issue 2, 2023, Pages 74-86]
  • Brand Commitment Investigating the impact of brand loyalty based on satisfaction, trust and commitment in Iranian clothing brands [Volume 3, Issue 2, 2024, Pages 29-51]
  • Brand congruence components The effect of brand congruence components on brand equity and online purchase intention with the moderation of the meta-social relationship of marketing influencers on Instagram [Volume 3, Issue 4, 2024, Pages 90-110]
  • Brand Existential Originality Analyzing and Localizing Brand Authenticity Components in the Healthcare Industry [(Articles in Press)]
  • Brand heritage Analyzing the influencing factors on the creation and development of Tabriz Oil Refining Company's product brand [Volume 2, Issue 1, 2023, Pages 101-116]
  • Brand Identification Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method [Volume 4, Issue 2, 2025, Pages 249-274]
  • Brand Image Analyzing the influencing factors on the creation and development of Tabriz Oil Refining Company's product brand [Volume 2, Issue 1, 2023, Pages 101-116]
  • Brand Image The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [Volume 2, Issue 2, 2023, Pages 74-86]
  • Brand Image Investigating the role of alliances on performance with the mediating role of brand image in automotive industry holdings [Volume 4, Issue 3, 2025, Pages 24-42]
  • Branding Branding of cooperative products in Elam province [Volume 3, Issue 4, 2024, Pages 67-89]
  • Brand Knowledge providing a model of the effect of brand knowledge and understanding of the quality on future purchase of sport products sport science [Volume 3, Issue 2, 2024, Pages 52-71]
  • Brand Loyalty Investigating the impact of brand loyalty based on satisfaction, trust and commitment in Iranian clothing brands [Volume 3, Issue 2, 2024, Pages 29-51]
  • Brand Loyalty The impact of brand sensory experience on brand loyalty with emphasis on drivers of brand equity, customer satisfaction, and customer emotional commitment [Volume 4, Issue 1, 2025, Pages 84-105]
  • Brand Loyalty The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand [Volume 3, Issue 4, 2024, Pages 133-152]
  • Brand Performance Explaining the Model of Brand Selection and Development with Emphasis on the Role of Positioning Strategy in Yek-o-Yek Food Industries Company [Volume 3, Issue 3, 2024, Pages 223-241]
  • Brand personality The Role of organizational brand identity in strengthening employee- based brand equity [Volume 4, Issue 1, 2025, Pages 22-46]
  • Brand persuasive methods The effect of brand persuasive methods on the perceived honesty of the brand with the mediating role of perceived value and the moderating role of the need for recognition [Volume 2, Issue 1, 2023, Pages 41-61]
  • Brand Trust Investigating the impact of brand loyalty based on satisfaction, trust and commitment in Iranian clothing brands [Volume 3, Issue 2, 2024, Pages 29-51]
  • Brand value Identifying and determining the effects of social media and impersonal communication on customer value with the mediating role of brand value in Digikala online store [Volume 1, Issue 1, 2022, Pages 88-98]
  • Brand value The effect of brand congruence components on brand equity and online purchase intention with the moderation of the meta-social relationship of marketing influencers on Instagram [Volume 3, Issue 4, 2024, Pages 90-110]
  • Brand value Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
  • Business culture The Impact of Business Culture on the Artificial Intelligence (AI) Role in Formulation of Business Strategies [Volume 4, Issue 2, 2025, Pages 317-335]
  • Business Ecosystem A comparative study of the impact of entrepreneurship and innovation in developing and developed economic systems. [Volume 4, Issue 2, 2025, Pages 177-194]
  • Business Intelligence Managing the Adoption of Business Intelligence in Human Resources Based on Soft Systems Methodologies and Systems Dynamics [Volume 2, Issue 2, 2023, Pages 1-23]
  • Business Intelligence The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [Volume 3, Issue 3, 2024, Pages 91-106]
  • Business Intelligence Investigating the impact of business intelligence on financial performance with the mediating role of innovation and network learning in companies in Zahak Industrial Park. [Volume 3, Issue 3, 2024, Pages 123-142]
  • Business Performance Improvement Developing a Localized Entrepreneurial Marketing Model to Overcome Contextual Factors in Iranian Developing a Localized Entrepreneurial Marketing Model in Iranian Startups Using an Exploratory Mixed-Methods Approach [Volume 3, Issue 3, 2024, Pages 47-69]
  • Business Start-up Modeling the psychological characteristics of founders of industrial small and medium enterprises in Mazandaran [(Articles in Press)]
  • Business Strategies Developing a distribution strategy model for food industries with online marketing and sale approach [Volume 3, Issue 4, 2024, Pages 173-200]
  • Business sustainability Designing a sustainable business model based on circular economy in the Iranian oil industry [Volume 4, Issue 3, 2025, Pages 175-208]
C
  • Capital budgeting Interpretive-structural modeling of uncertainty and risk factors and increasing flexibility in capital budgeting decisions with an investment discretion approach [Volume 3, Issue 3, 2024, Pages 180-203]
  • Capital Market Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Chain Stores International Conference on Economics and Business Management The effect of the transformation of digital marketing literacy on commercial advertisements of chain stores [Volume 2, Issue 2, 2023, Pages 159-174]
  • Chain Stores Presenting a paradigmatic model for improving customers' mental image of Tehran chain stores [Volume 4, Issue 3, 2025, Pages 1-23]
  • Challenges and strategies Analysis of Challenges and Formulation of Developmental Objectives in Customer Relationship Management Using the Thematic Analysis Approach [Volume 4, Issue 2, 2025, Pages 123-147]
  • Circular Economy Designing a sustainable business model based on circular economy in the Iranian oil industry [Volume 4, Issue 3, 2025, Pages 175-208]
  • Citizenship Behavior The effect of the company's social responsibility on the desire for long-term relationship in the customer according to the role of the company's image and the customer's citizen behavior (case study: Day insurance customers in Gilan province) [Volume 2, Issue 2, 2023, Pages 112-132]
  • Commercial advertising International Conference on Economics and Business Management The effect of the transformation of digital marketing literacy on commercial advertisements of chain stores [Volume 2, Issue 2, 2023, Pages 159-174]
  • Commodification Leveling the factors of commodification of identity in light of the expansion of social networks in Iran with a futures research approach [Volume 4, Issue 3, 2025, Pages 271-291]
  • Competence Explaining the model of key consumer competencies in online shopping with the Thematic analysis [Volume 3, Issue 1, 2024, Pages 1-20]
  • Competence Investigating the impact of blockchain technology application on digital marketing [Volume 3, Issue 1, 2024, Pages 21-39]
  • Competitive advantage the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation [Volume 3, Issue 3, 2024, Pages 1-26]
  • Competitive advantage Presenting a Model of Competitive Advantage with a First Mover Approach in The Aviation Industry Of Iran [Volume 3, Issue 1, 2024, Pages 160-182]
  • Competitive advantage Investigating and analyzing consumer behavior through social media analytical models to improve reverse logistics decisions. [Volume 3, Issue 1, 2024, Pages 228-248]
  • Competitive advantage Presenting a model for applying artificial intelligence in exporting electronics products [Volume 4, Issue 3, 2025, Pages 209-228]
  • Competitive advantage Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Competitive intensity Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
  • Consumer Identifying factors affecting sustainable consumption: a hybrid approach [Volume 1, Issue 1, 2022, Pages 1-19]
  • Consumer Behavior Identifying factors affecting the demand for organic products in Iran: A data-based approach [Volume 4, Issue 2, 2025, Pages 20-43]
  • Consumer Behavior Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Consumer Protection Explaining the model of key consumer competencies in online shopping with the Thematic analysis [Volume 3, Issue 1, 2024, Pages 1-20]
  • Consumer Protection Investigating the impact of blockchain technology application on digital marketing [Volume 3, Issue 1, 2024, Pages 21-39]
  • Control Study of surrogacy factors in the field of treatment in public and private hospitals [Volume 3, Issue 1, 2024, Pages 141-159]
  • Cooperatives Branding of cooperative products in Elam province [Volume 3, Issue 4, 2024, Pages 67-89]
  • Cooperative stability A comparative study of the impact of entrepreneurship and innovation in developing and developed economic systems. [Volume 4, Issue 2, 2025, Pages 177-194]
  • COVID-19 Investigating the impact of the Covid-19 pandemic on productive inflation (pressure on businesses) [Volume 2, Issue 2, 2023, Pages 133-148]
  • Crisis An overview of the challenges of managing plans and projects in the conditions of the Corona epidemic crisis and their presentation [Volume 1, Issue 1, 2022, Pages 131-142]
  • Cultural diversity Investigating the effect of cultural diversity on innovative work behavior and psychological adaptation with regard to the role of cultural intelligence (domestic and foreign senior experts working in South Pars Gas Complex Company) [Volume 2, Issue 2, 2023, Pages 56-73]
  • Customer experience Designing a customer experience model in the retail industry with an emphasis on 4.0 generation retail [Volume 4, Issue 1, 2025, Pages 236-259]
  • Customer experience of artificial intelligence The Impact of Customer Experience of Artificial Intelligence on Customer E-satisfaction, Customer Trust in Online Shopping, and Customer Online Purchase Intention in the Insurance Industry [Volume 3, Issue 4, 2024, Pages 1-21]
  • Customer image Presenting a paradigmatic model for improving customers' mental image of Tehran chain stores [Volume 4, Issue 3, 2025, Pages 1-23]
  • Customer Relationship Management Designing an expanded customer relationship management model with an emphasis on virtual marketing strategies for sports products in Guilan Province [Volume 3, Issue 4, 2024, Pages 153-172]
  • Customer Relationship Management Designing a Customer Relationship Management Development Model and the Role of Sustainable Competitive Advantage in Sports Clubs in Guilan Province [Volume 4, Issue 3, 2025, Pages 229-251]
  • Customer Relationship Management (CRM) Analysis of Challenges and Formulation of Developmental Objectives in Customer Relationship Management Using the Thematic Analysis Approach [Volume 4, Issue 2, 2025, Pages 123-147]
  • Customer retention Designing a customer retention model in electronic banking [Volume 4, Issue 2, 2025, Pages 63-80]
  • Customer Satisfaction The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [Volume 2, Issue 2, 2023, Pages 74-86]
  • Customer Satisfaction Investigating the effect of frontline staff competence on customer satisfaction with the moderating role of question type and perceived crowding [Volume 3, Issue 3, 2024, Pages 70-90]
  • Customer Satisfaction The impact of brand sensory experience on brand loyalty with emphasis on drivers of brand equity, customer satisfaction, and customer emotional commitment [Volume 4, Issue 1, 2025, Pages 84-105]
  • Customer Value Identifying and determining the effects of social media and impersonal communication on customer value with the mediating role of brand value in Digikala online store [Volume 1, Issue 1, 2022, Pages 88-98]
  • Customized advertising on social media The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand [Volume 3, Issue 4, 2024, Pages 133-152]
  • Cyberspace Leveling the factors of commodification of identity in light of the expansion of social networks in Iran with a futures research approach [Volume 4, Issue 3, 2025, Pages 271-291]
D
  • Dairy products Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies) [Volume 2, Issue 1, 2023, Pages 74-90]
  • Data Ethics Decoding the Components of Audience-Centricity in Art; A Novel Approach to Identifying and Refining Indicators Using Fuzzy Logic [(Articles in Press)]
  • Data mining The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [Volume 3, Issue 3, 2024, Pages 91-106]
  • Day Insurance The effect of the company's social responsibility on the desire for long-term relationship in the customer according to the role of the company's image and the customer's citizen behavior (case study: Day insurance customers in Gilan province) [Volume 2, Issue 2, 2023, Pages 112-132]
  • Decision-making Study of surrogacy factors in the field of treatment in public and private hospitals [Volume 3, Issue 1, 2024, Pages 141-159]
  • Decision Management The Impact of Business Culture on the Artificial Intelligence (AI) Role in Formulation of Business Strategies [Volume 4, Issue 2, 2025, Pages 317-335]
  • Desire for long-term communication The effect of the company's social responsibility on the desire for long-term relationship in the customer according to the role of the company's image and the customer's citizen behavior (case study: Day insurance customers in Gilan province) [Volume 2, Issue 2, 2023, Pages 112-132]
  • Development Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
  • Development of cultural tourism Explaining the concept of economic development of culture and arts and its influencing factors [Volume 3, Issue 2, 2024, Pages 251-272]
  • Digital age Analyzing the impact of digital technologies on the evolution of human resource management practices in the digital age [Volume 4, Issue 1, 2025, Pages 194-212]
  • Digital age Digital technologies on the evolution of human resource management practices and its consequences on employee outcomes with a data-driven theory approach [Volume 4, Issue 4, 2025, Pages 1-20]
  • Digital Banking Barriers to strategic entry into the digital banking industry in Iran [Volume 2, Issue 1, 2023, Pages 148-155]
  • Digital Businesses Identifying and prioritizing factors affecting the development of IoT-based businesses [Volume 4, Issue 1, 2025, Pages 106-126]
  • Digital entrepreneurship Investigating the Effective Factors on the Development of Digital Entrepreneurship and the Establishment of Sports Startups in Iran [Volume 4, Issue 1, 2025, Pages 172-193]
  • Digital entrepreneurship Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Digital Entrepreneurship, Entrepreneurship Ecosystem, Digital Justice, Digital Infrastructure Designing the Transformation Model of Digital Entrepreneurship Ecosystems in Iran: A Grounded Theory Study [Volume 4, Issue 2, 2025, Pages 220-248]
  • Digital era Designing a qualitative model for improving employee performance effectiveness based on cultural components in the digital age [Volume 4, Issue 4, 2025]
  • Digital management Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Digital marketing International Conference on Economics and Business Management The effect of the transformation of digital marketing literacy on commercial advertisements of chain stores [Volume 2, Issue 2, 2023, Pages 159-174]
  • Digital marketing Developing a distribution strategy model for food industries with online marketing and sale approach [Volume 3, Issue 4, 2024, Pages 173-200]
  • Digital marketing Testing a digital marketing model for the internationalization of small and medium-sized dairy companies [Volume 4, Issue 2, 2025, Pages 104-122]
  • Digital marketing The role of neuromarketing in digital marketing [Volume 4, Issue 4, 2025]
  • Digital Networking Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Digital Strategy Barriers to strategic entry into the digital banking industry in Iran [Volume 2, Issue 1, 2023, Pages 148-155]
  • Digital transformation management Analysis of the Dimensions and Components of AI‑Based Digital Transformation Management [Volume 4, Issue 4, 2025]
  • Dimtel Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies) [Volume 2, Issue 1, 2023, Pages 74-90]
  • Distribution strategy Developing a distribution strategy model for food industries with online marketing and sale approach [Volume 3, Issue 4, 2024, Pages 173-200]
  • Duties and Responsibilities Clustering of job rotation workstations with the K Means algorithm and ranking skills using the AHP method [Volume 3, Issue 3, 2024, Pages 204-222]
  • Dynamic Capabilities Factors affecting the adoption of artificial intelligence in e-commerce by small and medium-sized enterprises [Volume 4, Issue 1, 2025, Pages 62-83]
  • Dynamic Capabilities From Survival to Evolution: A Comprehensive and Dynamic Model of Organizational Resilience for Iranian SMEs in Permacrisis Ecosystem Using Meta-synthesis [Volume 4, Issue 3, 2025, Pages 43-73]
  • Dynamic Model Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
  • Dynamic Neural Network Study of iron ore pricing prediction using dynamic neural network method and the trend of factors' effectiveness and impact. [Volume 4, Issue 4, 2025, Pages 110-130]
  • Dynamics Methodology Managing the Adoption of Business Intelligence in Human Resources Based on Soft Systems Methodologies and Systems Dynamics [Volume 2, Issue 2, 2023, Pages 1-23]
E
  • Economic Educational and economic needs assessment and prioritization of tourism sector investors [Volume 2, Issue 1, 2023, Pages 172-185]
  • Economical vegetables Investigating Iran's Economic Complexity Index and Factors Affecting It: Basic Knowledge in Export [Volume 2, Issue 2, 2023, Pages 24-31]
  • Economic Cooperation Organization (ECO) Presenting an International Entrepreneurship Model: A Case Study of ECO Member Countries [Volume 3, Issue 2, 2024, Pages 227-250]
  • Economic Literacy The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Economic system Study of iron ore pricing prediction using dynamic neural network method and the trend of factors' effectiveness and impact. [Volume 4, Issue 4, 2025, Pages 110-130]
  • Economic value of order Sensitivity analysis of the order economic value model in the case of two-factor interactive effects using artificial neural network [Volume 2, Issue 2, 2023, Pages 149-158]
  • Economy Investigating the role of effective factors on electronic word of mouth marketing in the growth of health tourism economy (Study case: Shiraz city) [Volume 2, Issue 1, 2023, Pages 61-75]
  • Ecosystem Designing and Developing an Innovation Ecosystem Model For Small and Medium-sized Enterperises in Iran With a Meta-synthesis Approach [Volume 3, Issue 4, 2024, Pages 22-43]
  • Effective Factors Identification and effectiveness of factors affecting the marketing of tourism industry organizations [Volume 1, Issue 1, 2022, Pages 47-69]
  • Effects of social media Identifying and determining the effects of social media and impersonal communication on customer value with the mediating role of brand value in Digikala online store [Volume 1, Issue 1, 2022, Pages 88-98]
  • Electronic banking The effect of electronic banking service quality on customer loyalty [Volume 1, Issue 1, 2022, Pages 173-186]
  • Electronic banking Designing a customer retention model in electronic banking [Volume 4, Issue 2, 2025, Pages 63-80]
  • Electronic marketing The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [Volume 3, Issue 3, 2024, Pages 91-106]
  • Electronic Service Quality The effect of electronic banking service quality on customer loyalty [Volume 1, Issue 1, 2022, Pages 173-186]
  • Emotional Commitment The impact of brand sensory experience on brand loyalty with emphasis on drivers of brand equity, customer satisfaction, and customer emotional commitment [Volume 4, Issue 1, 2025, Pages 84-105]
  • Emotional intelligence Investigating the effect of knowledge management strategy on reducing organizational trauma with respect to the mediating variable of emotional intelligence in small and medium-sized businesses [Volume 4, Issue 1, 2025, Pages 149-171]
  • Employee based brand equity The Role of organizational brand identity in strengthening employee- based brand equity [Volume 4, Issue 1, 2025, Pages 22-46]
  • Employee empowerment Structural Equation Modeling for Employee Empowerment Policymaking [Volume 4, Issue 3, 2025, Pages 160-174]
  • Employee Performance Effectiveness Designing a qualitative model for improving employee performance effectiveness based on cultural components in the digital age [Volume 4, Issue 4, 2025]
  • Employee resilience Analyzing the impact of digital technologies on the evolution of human resource management practices in the digital age [Volume 4, Issue 1, 2025, Pages 194-212]
  • Energy exchange A comparative study of the impact of entrepreneurship and innovation in developing and developed economic systems. [Volume 4, Issue 2, 2025, Pages 177-194]
  • Entrepreneurial behavior The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Entrepreneurial intention The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Entrepreneurial Marketing Developing a Localized Entrepreneurial Marketing Model to Overcome Contextual Factors in Iranian Developing a Localized Entrepreneurial Marketing Model in Iranian Startups Using an Exploratory Mixed-Methods Approach [Volume 3, Issue 3, 2024, Pages 47-69]
  • Entrepreneurial Marketing Development and Validation of an Entrepreneurial Marketing Model with a Strategic Approach to Technological Innovation in Startup Companies [Volume 4, Issue 4, 2025, Pages 21-45]
  • Entrepreneurship Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
  • Entrepreneurship The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Entrepreneurship Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
  • Entrepreneurship Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
  • Entrepreneurship Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Entrepreneurship Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Entrepreneurship Model Designing and explaining the strategic entrepreneurship model in the field of urban e-governance: a mixed approach [Volume 4, Issue 2, 2025, Pages 275-297]
  • Environment Identifying factors affecting the demand for organic products in Iran: A data-based approach [Volume 4, Issue 2, 2025, Pages 20-43]
  • Environment Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Environmental uncertainty Providing a comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 4, Issue 1, 2025, Pages 289-309]
  • Error Correction Model Investigating the impact of the Covid-19 pandemic on productive inflation (pressure on businesses) [Volume 2, Issue 2, 2023, Pages 133-148]
  • E-Satisfaction The Impact of Customer Experience of Artificial Intelligence on Customer E-satisfaction, Customer Trust in Online Shopping, and Customer Online Purchase Intention in the Insurance Industry [Volume 3, Issue 4, 2024, Pages 1-21]
  • Evaluation models A review of supply chain performance evaluation models - case study: Iranian auto parts supply chain [Volume 1, Issue 1, 2022, Pages 99-108]
  • Exchange rate Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Export The effect of marketing capabilities on the financial performance of export companies [Volume 2, Issue 1, 2023, Pages 135-147]
  • Export Companies Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
F
  • Fear of failure The Impact of Entrepreneurial Intention on Entrepreneurial Behavior of Students Considering the Moderating Role of Fear of Failure and Economic Literacy [Volume 3, Issue 1, 2024, Pages 63-85]
  • Fear of Missing Out Designing a model of Fear of missing out festival shopping opportunities with a grounded theory approach [Volume 4, Issue 2, 2025, Pages 148-176]
  • Financial Policy Designing a model for evaluating the financing policies of the Ministry of Industry, Mines and Trade in industrial enterprises [Volume 3, Issue 2, 2024, Pages 141-161]
  • Financing policy Designing a model for evaluating the financing policies of the Ministry of Industry, Mines and Trade in industrial enterprises [Volume 3, Issue 2, 2024, Pages 141-161]
  • Flexibility strategic Investigating the impact of strategic flexibility on the export performance of companies in Khorasan Science and Technology Park; examining the mediating role of international marketing capability and the moderating role of adaptation to digital tech [Volume 3, Issue 2, 2024, Pages 119-140]
  • Foresight Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
  • Fourth Industrial Revolution Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
  • Fuzzy cognitive map Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method [Volume 4, Issue 2, 2025, Pages 249-274]
G
  • Gaimification The effect of gaimification on consumer loyalty with respect to the mediating role of attitude toward the brand and intent to engage [Volume 2, Issue 2, 2023, Pages 175-205]
  • Gilan Province The effect of the company's social responsibility on the desire for long-term relationship in the customer according to the role of the company's image and the customer's citizen behavior (case study: Day insurance customers in Gilan province) [Volume 2, Issue 2, 2023, Pages 112-132]
  • Gold Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Gol-Gohar Mining and Industrial Company Analysis of Challenges and Formulation of Developmental Objectives in Customer Relationship Management Using the Thematic Analysis Approach [Volume 4, Issue 2, 2025, Pages 123-147]
  • Good Governance Presenting a sustainable consumer behavior model based on good digital governance in the banking industry [Volume 4, Issue 3, 2025, Pages 292-314]
  • Governance Designing and explaining the strategic entrepreneurship model in the field of urban e-governance: a mixed approach [Volume 4, Issue 2, 2025, Pages 275-297]
  • Government Organizations Exploring Experts’ Mental Models in the Adoption of Blockchain Technology in Public Sector Organizations Using Q Methodology [Volume 4, Issue 4, 2025]
  • Green Accounting Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Green Human Resource Management Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Green marketing The effect of green marketing on green repurchase intention (mediating and moderating role of green marketing strategies) [Volume 3, Issue 4, 2024, Pages 44-66]
  • Green products Designing and explaining the persuasiveness model in social media messages in promoting green products [Volume 3, Issue 2, 2024, Pages 162-183]
  • Green products Presenting a model of persuasion in social media messages in promoting green products [Volume 4, Issue 2, 2025, Pages 1-19]
H
  • Health tourism Investigating the role of effective factors on electronic word of mouth marketing in the growth of health tourism economy (Study case: Shiraz city) [Volume 2, Issue 1, 2023, Pages 61-75]
  • Health tourism Health tourism destination branding in medical centers [Volume 4, Issue 1, 2025, Pages 47-61]
  • Health tourism Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Health tourism Presenting a marketing model for health tourism with an emphasis on medical equipment [Volume 4, Issue 3, 2025, Pages 94-115]
  • Hedonic value Investigating the effect of hedonic value and utilitarian value on impulse buying [Volume 3, Issue 3, 2024, Pages 107-122]
  • Herd Behavior Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • High performance corporate goals Designing a structural model predictors of employees' opportunism [Volume 3, Issue 1, 2024, Pages 40-62]
  • Human capital Analysis of the Dimensions and Components of AI‑Based Digital Transformation Management [Volume 4, Issue 4, 2025]
  • Human Resource competencies Structural Equation Modeling for Employee Empowerment Policymaking [Volume 4, Issue 3, 2025, Pages 160-174]
  • Human Resource Management Digital technologies on the evolution of human resource management practices and its consequences on employee outcomes with a data-driven theory approach [Volume 4, Issue 4, 2025, Pages 1-20]
  • Human Resource Management Practices Analyzing the impact of digital technologies on the evolution of human resource management practices in the digital age [Volume 4, Issue 1, 2025, Pages 194-212]
  • Human resource retention Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
  • Hypercomposition Identifying factors affecting sustainable consumption: a hybrid approach [Volume 1, Issue 1, 2022, Pages 1-19]
I
  • Identification Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method [Volume 4, Issue 2, 2025, Pages 249-274]
  • Illegitimate duties Designing a structural model predictors of employees' opportunism [Volume 3, Issue 1, 2024, Pages 40-62]
  • Impulse purchase Investigating the effect of hedonic value and utilitarian value on impulse buying [Volume 3, Issue 3, 2024, Pages 107-122]
  • Industrial Cooperatives Modeling the psychological characteristics of founders of industrial small and medium enterprises in Mazandaran [(Articles in Press)]
  • Influencers Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Information and Communication Technologies Modeling the facilitating role of information technologies and technology-oriented social networks in the implementation of organizational knowledge management [Volume 2, Issue 2, 2023, Pages 100-111]
  • Innovation The moderating role of innovation culture in the relationship between knowledge assets and product innovation [Volume 1, Issue 1, 2022, Pages 70-87]
  • Innovation Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
  • Innovation Investigating the impact of business intelligence on financial performance with the mediating role of innovation and network learning in companies in Zahak Industrial Park. [Volume 3, Issue 3, 2024, Pages 123-142]
  • Innovation Identifying the Dimensions and Components of Competitive Advantage and Innovation in the Policy Framework for the Creation and Development of Digital Entrepreneurship in Knowledge‑Based Companies [Volume 4, Issue 4, 2025]
  • Innovation Culture Designing an innovation powerhouse model in knowledge-based companies with a data-driven approach [Volume 4, Issue 2, 2025, Pages 81-103]
  • Innovation ecosystem Designing and Developing an Innovation Ecosystem Model For Small and Medium-sized Enterperises in Iran With a Meta-synthesis Approach [Volume 3, Issue 4, 2024, Pages 22-43]
  • Innovation ecosystem Designing an innovation powerhouse model in knowledge-based companies with a data-driven approach [Volume 4, Issue 2, 2025, Pages 81-103]
  • Innovation ecosystem Development and Validation of an Entrepreneurial Marketing Model with a Strategic Approach to Technological Innovation in Startup Companies [Volume 4, Issue 4, 2025, Pages 21-45]
  • Innovative behavior Investigating the effect of cultural diversity on innovative work behavior and psychological adaptation with regard to the role of cultural intelligence (domestic and foreign senior experts working in South Pars Gas Complex Company) [Volume 2, Issue 2, 2023, Pages 56-73]
  • Innovative Companies Developing a Localized Entrepreneurial Marketing Model to Overcome Contextual Factors in Iranian Developing a Localized Entrepreneurial Marketing Model in Iranian Startups Using an Exploratory Mixed-Methods Approach [Volume 3, Issue 3, 2024, Pages 47-69]
  • Innovative Marketing Testing a digital marketing model for the internationalization of small and medium-sized dairy companies [Volume 4, Issue 2, 2025, Pages 104-122]
  • Instagram Advantages and Barriers of Virtual Businesses in Iran Using Domestic Messaging Platforms and Instagram [Volume 3, Issue 2, 2024, Pages 1-28]
  • Insurance Designing a model for developing life insurance culture in Iran [Volume 4, Issue 3, 2025, Pages 315-330]
  • Intellectual Property The moderating role of innovation culture in the relationship between knowledge assets and product innovation [Volume 1, Issue 1, 2022, Pages 70-87]
  • Intention to Use Investigating the impact of techno-stress on the intention to use blockchain technology and audit quality of audit firms [Volume 3, Issue 1, 2024, Pages 125-140]
  • Internal Branding The Role of organizational brand identity in strengthening employee- based brand equity [Volume 4, Issue 1, 2025, Pages 22-46]
  • Internal Marketing Improving employee performance through internal marketing and organizational learning: The mediating role of organizational innovation [Volume 4, Issue 1, 2025, Pages 1-21]
  • International Cooperation Presenting a model for applying artificial intelligence in exporting electronics products [Volume 4, Issue 3, 2025, Pages 209-228]
  • International entrepreneurship Presenting an International Entrepreneurship Model: A Case Study of ECO Member Countries [Volume 3, Issue 2, 2024, Pages 227-250]
  • Internationalization Testing a digital marketing model for the internationalization of small and medium-sized dairy companies [Volume 4, Issue 2, 2025, Pages 104-122]
  • International Trade Development The impact of emerging technologies and digitalization challenges on the expansion of international trade of small and medium-sized enterprises, considering the moderating role of industry type [Volume 3, Issue 3, 2024, Pages 162-179]
  • Internet of Things The impact of Internet of Things on human resource management during the fourth industrial revolution [Volume 2, Issue 1, 2023, Pages 156-171]
  • Internet of Things Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
  • Internet of Things (IoT) Identifying and prioritizing factors affecting the development of IoT-based businesses [Volume 4, Issue 1, 2025, Pages 106-126]
  • Inter-organizational collaboration Identifying and prioritizing factors affecting the development of IoT-based businesses [Volume 4, Issue 1, 2025, Pages 106-126]
  • Investors Educational and economic needs assessment and prioritization of tourism sector investors [Volume 2, Issue 1, 2023, Pages 172-185]
  • Iran Investigating the impact of the Covid-19 pandemic on productive inflation (pressure on businesses) [Volume 2, Issue 2, 2023, Pages 133-148]
  • Iran Electric Network Management Company Managing the Adoption of Business Intelligence in Human Resources Based on Soft Systems Methodologies and Systems Dynamics [Volume 2, Issue 2, 2023, Pages 1-23]
  • Iran Trade Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
  • Islamic Azad University the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation [Volume 3, Issue 3, 2024, Pages 1-26]
J
  • Job Burnout Investigating the effect of customer's offensive behavior and work stress on job satisfaction with the mediating role of job burnout [Volume 3, Issue 2, 2024, Pages 72-97]
  • Job Rotation Clustering of job rotation workstations with the K Means algorithm and ranking skills using the AHP method [Volume 3, Issue 3, 2024, Pages 204-222]
  • Job Satisfaction A survey on the job satisfaction of the sales staff of a manufacturing complex in Isfahan city [Volume 1, Issue 1, 2022, Pages 120-130]
  • Job Satisfaction Investigating the effect of customer's offensive behavior and work stress on job satisfaction with the mediating role of job burnout [Volume 3, Issue 2, 2024, Pages 72-97]
K
  • Kano model A survey on the job satisfaction of the sales staff of a manufacturing complex in Isfahan city [Volume 1, Issue 1, 2022, Pages 120-130]
  • Knowledge base Designing an innovation powerhouse model in knowledge-based companies with a data-driven approach [Volume 4, Issue 2, 2025, Pages 81-103]
  • Knowledge Management Investigating the relationship between talent management and organizational entrepreneurship with the mediating role of knowledge management in Sirjan municipalities [Volume 2, Issue 1, 2023, Pages 24-40]
  • Knowledge Management Modeling the facilitating role of information technologies and technology-oriented social networks in the implementation of organizational knowledge management [Volume 2, Issue 2, 2023, Pages 100-111]
  • Knowledge Management The Impact of Intellectual Capital on Organizational Entrepreneurship with the Mediating Role of Knowledge Management: An Empirical Analysis of Small and Medium-Sized Enterprises in the Shiraz Special Economic Zone [Volume 3, Issue 2, 2024, Pages 98-118]
  • Knowledge Management Validation of the Knowledge Management Model Based on the Asian Productivity Organization (APO) Model in the Fars Province Water and Wastewater Company [Volume 4, Issue 1, 2025, Pages 260-288]
L
  • Life Insurance Designing a model for developing life insurance culture in Iran [Volume 4, Issue 3, 2025, Pages 315-330]
  • Local Competition Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
  • Loyalty The effect of electronic banking service quality on customer loyalty [Volume 1, Issue 1, 2022, Pages 173-186]
M
  • Management The impact of Internet of Things on human resource management during the fourth industrial revolution [Volume 2, Issue 1, 2023, Pages 156-171]
  • Management challenges An overview of the challenges of managing plans and projects in the conditions of the Corona epidemic crisis and their presentation [Volume 1, Issue 1, 2022, Pages 131-142]
  • Managerial factors Interpretive structural modeling of political behavior management based on citizenship behavior [Volume 3, Issue 1, 2024, Pages 206-227]
  • Marketing Investigating the role of effective factors on electronic word of mouth marketing in the growth of health tourism economy (Study case: Shiraz city) [Volume 2, Issue 1, 2023, Pages 61-75]
  • Marketing Identification and effectiveness of factors affecting the marketing of tourism industry organizations [Volume 1, Issue 1, 2022, Pages 47-69]
  • Marketing Developing a distribution strategy model for food industries with online marketing and sale approach [Volume 3, Issue 4, 2024, Pages 173-200]
  • Marketing Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Marketing Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Marketing Presenting a marketing model for health tourism with an emphasis on medical equipment [Volume 4, Issue 3, 2025, Pages 94-115]
  • Marketing Presenting a Model for Guerrilla Marketing in Sports Retail [Volume 4, Issue 3, 2025, Pages 136-159]
  • Marketing Designing a model for developing life insurance culture in Iran [Volume 4, Issue 3, 2025, Pages 315-330]
  • Marketing ability The effect of marketing capabilities on the financial performance of export companies [Volume 2, Issue 1, 2023, Pages 135-147]
  • Marketing Capabilities Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
  • Marketing mix Identifying factors affecting the demand for organic products in Iran: A data-based approach [Volume 4, Issue 2, 2025, Pages 20-43]
  • Marketing mix Explaining the Model of Brand Selection and Development with Emphasis on the Role of Positioning Strategy in Yek-o-Yek Food Industries Company [Volume 3, Issue 3, 2024, Pages 223-241]
  • Marketing Performance Investigating the role of alliances on performance with the mediating role of brand image in automotive industry holdings [Volume 4, Issue 3, 2025, Pages 24-42]
  • Marketing Strategies Designing an expanded customer relationship management model with an emphasis on virtual marketing strategies for sports products in Guilan Province [Volume 3, Issue 4, 2024, Pages 153-172]
  • Market Orientation the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation [Volume 3, Issue 3, 2024, Pages 1-26]
  • Market Performance Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
  • Market Share Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
  • Medical Equipment Presenting a marketing model for health tourism with an emphasis on medical equipment [Volume 4, Issue 3, 2025, Pages 94-115]
  • Melal E‑Commerce and Information Technology Company Designing a qualitative model for improving employee performance effectiveness based on cultural components in the digital age [Volume 4, Issue 4, 2025]
  • Mental Distress Designing a model of Fear of missing out festival shopping opportunities with a grounded theory approach [Volume 4, Issue 2, 2025, Pages 148-176]
  • Mental models Exploring Experts’ Mental Models in the Adoption of Blockchain Technology in Public Sector Organizations Using Q Methodology [Volume 4, Issue 4, 2025]
  • Mindfulness Identifying factors affecting sustainable consumption: a hybrid approach [Volume 1, Issue 1, 2022, Pages 1-19]
  • Mixed Heuristic Method Developing a Localized Entrepreneurial Marketing Model to Overcome Contextual Factors in Iranian Developing a Localized Entrepreneurial Marketing Model in Iranian Startups Using an Exploratory Mixed-Methods Approach [Volume 3, Issue 3, 2024, Pages 47-69]
  • Motivation Modeling the psychological characteristics of founders of industrial small and medium enterprises in Mazandaran [(Articles in Press)]
  • Motivation and Leadership Study of surrogacy factors in the field of treatment in public and private hospitals [Volume 3, Issue 1, 2024, Pages 141-159]
  • Motorcycle Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
  • Mountaineering Products Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Multi-channel advertising Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [Volume 4, Issue 1, 2025, Pages 213-235]
  • Multilevel Convergence Presenting an International Entrepreneurship Model: A Case Study of ECO Member Countries [Volume 3, Issue 2, 2024, Pages 227-250]
N
  • Need for Achievement Modeling the psychological characteristics of founders of industrial small and medium enterprises in Mazandaran [(Articles in Press)]
  • Network learning Investigating the impact of business intelligence on financial performance with the mediating role of innovation and network learning in companies in Zahak Industrial Park. [Volume 3, Issue 3, 2024, Pages 123-142]
  • New Communication Technologies Presenting a model for utilizing modern communication technologies to improve customer-centricity and social capacity building in passenger terminals in Tehran [Volume 4, Issue 3, 2025, Pages 252-270]
O
  • Oil Investigating the time-varying effects of gold, crude oil, and foreign exchange markets on herd behavior in selected industries [Volume 3, Issue 2, 2024, Pages 206-226]
  • Open innovation, Pioneer project, Closed innovation, Project knowledge management, Dichotomous variables, Project risk management Analysis of the open innovation project management system in the organization [Volume 4, Issue 4, 2025, Pages 46-69]
  • Organic Products Identifying factors affecting the demand for organic products in Iran: A data-based approach [Volume 4, Issue 2, 2025, Pages 20-43]
  • Organizational Agility Investigating the relationship between administrative automation with organizational agility and health, considering the mediating role of organizational structure dimensions [(Articles in Press)]
  • Organizational Architecture Internet of Things in the organizational architecture of motorcycle after-sales service companies (case study: Kavir Motor) [Volume 2, Issue 2, 2023, Pages 87-99]
  • Organizational Attitudes Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Organizational brand identity The Role of organizational brand identity in strengthening employee- based brand equity [Volume 4, Issue 1, 2025, Pages 22-46]
  • Organizational Culture Investigating the development of entrepreneurship for creativity and innovation in organizations and industries: providing challenges and solutions [Volume 2, Issue 1, 2023, Pages 91-100]
  • Organizational Culture Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Organizational Culture Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Organizational Entrepreneurship Investigating the relationship between talent management and organizational entrepreneurship with the mediating role of knowledge management in Sirjan municipalities [Volume 2, Issue 1, 2023, Pages 24-40]
  • Organizational Entrepreneurship The Impact of Intellectual Capital on Organizational Entrepreneurship with the Mediating Role of Knowledge Management: An Empirical Analysis of Small and Medium-Sized Enterprises in the Shiraz Special Economic Zone [Volume 3, Issue 2, 2024, Pages 98-118]
  • Organizational Environment Designing a Customer Relationship Management Development Model and the Role of Sustainable Competitive Advantage in Sports Clubs in Guilan Province [Volume 4, Issue 3, 2025, Pages 229-251]
  • Organizational Factors Interpretive structural modeling of political behavior management based on citizenship behavior [Volume 3, Issue 1, 2024, Pages 206-227]
  • Organizational Factors Designing a customer experience model in the retail industry with an emphasis on 4.0 generation retail [Volume 4, Issue 1, 2025, Pages 236-259]
  • Organizational health Investigating the relationship between administrative automation with organizational agility and health, considering the mediating role of organizational structure dimensions [(Articles in Press)]
  • Organizational Innovation Improving employee performance through internal marketing and organizational learning: The mediating role of organizational innovation [Volume 4, Issue 1, 2025, Pages 1-21]
  • Organizational Interactions Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
  • Organizational Interactions Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
  • Organizational Policy-Making Structural Equation Modeling for Employee Empowerment Policymaking [Volume 4, Issue 3, 2025, Pages 160-174]
  • Organizational Productivity Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Organizational Resilience From Survival to Evolution: A Comprehensive and Dynamic Model of Organizational Resilience for Iranian SMEs in Permacrisis Ecosystem Using Meta-synthesis [Volume 4, Issue 3, 2025, Pages 43-73]
  • Organizational Structure Interpretive structural modeling of political behavior management based on citizenship behavior [Volume 3, Issue 1, 2024, Pages 206-227]
  • Organizational Structure Designing an innovation powerhouse model in knowledge-based companies with a data-driven approach [Volume 4, Issue 2, 2025, Pages 81-103]
  • Organizational Structure Investigating the relationship between administrative automation with organizational agility and health, considering the mediating role of organizational structure dimensions [(Articles in Press)]
  • Organizational Transformation Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
  • Outsourcing The impact of Internet of Things on human resource management during the fourth industrial revolution [Volume 2, Issue 1, 2023, Pages 156-171]
P
  • Patient Trust Analyzing and Localizing Brand Authenticity Components in the Healthcare Industry [(Articles in Press)]
  • Perceived Crowding Investigating the effect of frontline staff competence on customer satisfaction with the moderating role of question type and perceived crowding [Volume 3, Issue 3, 2024, Pages 70-90]
  • Perceived Quality The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand [Volume 3, Issue 4, 2024, Pages 133-152]
  • Perception Identifying factors affecting sustainable consumption: a hybrid approach [Volume 1, Issue 1, 2022, Pages 1-19]
  • Performance measurement A review of supply chain performance evaluation models - case study: Iranian auto parts supply chain [Volume 1, Issue 1, 2022, Pages 99-108]
  • Policymaking Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
  • Policymaking Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
  • Political behavior management Interpretive structural modeling of political behavior management based on citizenship behavior [Volume 3, Issue 1, 2024, Pages 206-227]
  • Portfolio management Designing a portfolio management model for investment funds with an emphasis on behavioral finance [Volume 3, Issue 2, 2024, Pages 184-205]
  • Positioning the impact of the Islamic Azad University Electronics Branch's brand on its competitive advantage, considering the mediating role of positioning and market orientation [Volume 3, Issue 3, 2024, Pages 1-26]
  • Power of choice Explaining the model of key consumer competencies in online shopping with the Thematic analysis [Volume 3, Issue 1, 2024, Pages 1-20]
  • Power of choice Investigating the impact of blockchain technology application on digital marketing [Volume 3, Issue 1, 2024, Pages 21-39]
  • Prioritization Educational and economic needs assessment and prioritization of tourism sector investors [Volume 2, Issue 1, 2023, Pages 172-185]
  • Private Investment Explaining the concept of economic development of culture and arts and its influencing factors [Volume 3, Issue 2, 2024, Pages 251-272]
  • Productivity of human resources Design and Validation of the Model of Effective Factors on the Productivity of Human Resources with A Mixed Approach [Volume 1, Issue 1, 2022, Pages 20-46]
  • Projection Health tourism destination branding in medical centers [Volume 4, Issue 1, 2025, Pages 47-61]
  • Psychological adaptation Investigating the effect of cultural diversity on innovative work behavior and psychological adaptation with regard to the role of cultural intelligence (domestic and foreign senior experts working in South Pars Gas Complex Company) [Volume 2, Issue 2, 2023, Pages 56-73]
  • Psychological factors Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
  • Purchase Intention The effect of brand congruence components on brand equity and online purchase intention with the moderation of the meta-social relationship of marketing influencers on Instagram [Volume 3, Issue 4, 2024, Pages 90-110]
Q
  • Q-approach Exploring Experts’ Mental Models in the Adoption of Blockchain Technology in Public Sector Organizations Using Q Methodology [Volume 4, Issue 4, 2025]
R
  • Responsibility Providing a comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 4, Issue 1, 2025, Pages 289-309]
  • Retail Designing a customer experience model in the retail industry with an emphasis on 4.0 generation retail [Volume 4, Issue 1, 2025, Pages 236-259]
  • Retail Presenting a Model for Guerrilla Marketing in Sports Retail [Volume 4, Issue 3, 2025, Pages 136-159]
  • Revolution The impact of Internet of Things on human resource management during the fourth industrial revolution [Volume 2, Issue 1, 2023, Pages 156-171]
  • RFM method The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [Volume 3, Issue 3, 2024, Pages 91-106]
  • Risk Identification Interpretive-structural modeling of uncertainty and risk factors and increasing flexibility in capital budgeting decisions with an investment discretion approach [Volume 3, Issue 3, 2024, Pages 180-203]
  • Risk Management Providing a comprehensive risk management model considering the role of environmental uncertainty and legal transparency in the banking industry [Volume 4, Issue 1, 2025, Pages 289-309]
  • Risk Management Analysis of factors affecting the prediction of future saffron prices on the Iranian Commodity Exchange [Volume 4, Issue 4, 2025, Pages 70-88]
  • Rubika Advantages and Barriers of Virtual Businesses in Iran Using Domestic Messaging Platforms and Instagram [Volume 3, Issue 2, 2024, Pages 1-28]
S
  • Saffron pricing Analysis of factors affecting the prediction of future saffron prices on the Iranian Commodity Exchange [Volume 4, Issue 4, 2025, Pages 70-88]
  • SAMT organization Design and Validation of the Model of Effective Factors on the Productivity of Human Resources with A Mixed Approach [Volume 1, Issue 1, 2022, Pages 20-46]
  • Scenario Developing a human resource sustainability scenario with a foresight approach [Volume 4, Issue 4, 2025, Pages 89-109]
  • Sensitivity analysis Sensitivity analysis of the order economic value model in the case of two-factor interactive effects using artificial neural network [Volume 2, Issue 2, 2023, Pages 149-158]
  • Service Quality Presenting a marketing model for health tourism with an emphasis on medical equipment [Volume 4, Issue 3, 2025, Pages 94-115]
  • Shirpegah Company The role of supply chain agility in the effectiveness of supply integration on new product innovation performance [Volume 3, Issue 4, 2024, Pages 111-132]
  • Shopping experience Investigating the effect of hedonic value and utilitarian value on impulse buying [Volume 3, Issue 3, 2024, Pages 107-122]
  • Small and Medium Businesses Investigating the impact of transformational leadership on organizational performance in small and medium businesses in Tehran [Volume 2, Issue 2, 2023, Pages 42-55]
  • Small and Medium Enterprises Factors affecting the adoption of artificial intelligence in e-commerce by small and medium-sized enterprises [Volume 4, Issue 1, 2025, Pages 62-83]
  • Small and Medium Enterprises Presenting an International Entrepreneurship Model: A Case Study of ECO Member Countries [Volume 3, Issue 2, 2024, Pages 227-250]
  • Small and Medium-Sized Enterprises Designing and Developing an Innovation Ecosystem Model For Small and Medium-sized Enterperises in Iran With a Meta-synthesis Approach [Volume 3, Issue 4, 2024, Pages 22-43]
  • Small and Medium-Sized Enterprises Testing a digital marketing model for the internationalization of small and medium-sized dairy companies [Volume 4, Issue 2, 2025, Pages 104-122]
  • Small and Medium-Sized Enterprises From Survival to Evolution: A Comprehensive and Dynamic Model of Organizational Resilience for Iranian SMEs in Permacrisis Ecosystem Using Meta-synthesis [Volume 4, Issue 3, 2025, Pages 43-73]
  • Smart-pls Design and Validation of the Model of Effective Factors on the Productivity of Human Resources with A Mixed Approach [Volume 1, Issue 1, 2022, Pages 20-46]
  • Social Capacity Building Presenting a model for utilizing modern communication technologies to improve customer-centricity and social capacity building in passenger terminals in Tehran [Volume 4, Issue 3, 2025, Pages 252-270]
  • Social entrepreneurship Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
  • Social entrepreneurship Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
  • Social Media Investigating and analyzing consumer behavior through social media analytical models to improve reverse logistics decisions. [Volume 3, Issue 1, 2024, Pages 228-248]
  • Social Media Designing an influencer marketing model based on the consumer behavior of mountaineering product buyers with a data-driven approach [Volume 4, Issue 1, 2025, Pages 127-148]
  • Social Media Network Meta-Analysis (DANP) of the Effectiveness of Persuasive Advertising on Social Networks [Volume 4, Issue 3, 2025, Pages 74-93]
  • Social Media Marketing The effect of social media marketing, brand awareness and brand image on customer satisfaction (case study: Aindeh Bank) [Volume 2, Issue 2, 2023, Pages 74-86]
  • Social Media Marketing Network Meta-Analysis (DANP) of the Effectiveness of Persuasive Advertising on Social Networks [Volume 4, Issue 3, 2025, Pages 74-93]
  • Social Networks Modeling the facilitating role of information technologies and technology-oriented social networks in the implementation of organizational knowledge management [Volume 2, Issue 2, 2023, Pages 100-111]
  • Social Networks Designing and explaining the persuasiveness model in social media messages in promoting green products [Volume 3, Issue 2, 2024, Pages 162-183]
  • Social Networks Presenting a model of persuasion in social media messages in promoting green products [Volume 4, Issue 2, 2025, Pages 1-19]
  • Social Networks Leveling the factors of commodification of identity in light of the expansion of social networks in Iran with a futures research approach [Volume 4, Issue 3, 2025, Pages 271-291]
  • Soft System Methodology Managing the Adoption of Business Intelligence in Human Resources Based on Soft Systems Methodologies and Systems Dynamics [Volume 2, Issue 2, 2023, Pages 1-23]
  • Spiritual Leadership DANP Composite Analysis of Spiritual Leadership Factors Based on Extra-Role Behaviors in Large Industries of Kerman Province [Volume 3, Issue 4, 2024, Pages 201-221]
  • Sports Development Investigating the Effective Factors on the Development of Digital Entrepreneurship and the Establishment of Sports Startups in Iran [Volume 4, Issue 1, 2025, Pages 172-193]
  • Sports Entrepreneurship Recognition of Entrepreneurial Opportunities in Women’s Sports Using a Mixed-Methods Approach [Volume 4, Issue 2, 2025, Pages 195-219]
  • Sports Products Designing an expanded customer relationship management model with an emphasis on virtual marketing strategies for sports products in Guilan Province [Volume 3, Issue 4, 2024, Pages 153-172]
  • Sports Products Presenting a Model for Guerrilla Marketing in Sports Retail [Volume 4, Issue 3, 2025, Pages 136-159]
  • Sports Startups Investigating the Effective Factors on the Development of Digital Entrepreneurship and the Establishment of Sports Startups in Iran [Volume 4, Issue 1, 2025, Pages 172-193]
  • Startup Companies Development and Validation of an Entrepreneurial Marketing Model with a Strategic Approach to Technological Innovation in Startup Companies [Volume 4, Issue 4, 2025, Pages 21-45]
  • Strategic Designing and explaining the strategic entrepreneurship model in the field of urban e-governance: a mixed approach [Volume 4, Issue 2, 2025, Pages 275-297]
  • Strategic Flexibility Marketing Strategies in Sports Transfers: Transparency, Competitiveness, and Players' Rights in the Global Market [Volume 3, Issue 3, 2024, Pages 27-46]
  • Strategic marketing planning ability The role of marketing strategic planning capability in improving the sustainable competitive advantage of insurance companies through the mediation of marketing knowledge [Volume 3, Issue 1, 2024, Pages 106-124]
  • Strategic Objectives Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [Volume 3, Issue 3, 2024, Pages 143-161]
  • Strategy Formulation The Impact of Business Culture on the Artificial Intelligence (AI) Role in Formulation of Business Strategies [Volume 4, Issue 2, 2025, Pages 317-335]
  • Strong Brand Legacy Analyzing and Localizing Brand Authenticity Components in the Healthcare Industry [(Articles in Press)]
  • Structural Equation Modeling (SEM) The Impact of Intellectual Capital on Organizational Entrepreneurship with the Mediating Role of Knowledge Management: An Empirical Analysis of Small and Medium-Sized Enterprises in the Shiraz Special Economic Zone [Volume 3, Issue 2, 2024, Pages 98-118]
  • Succession Management Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Supply chain Investigating the impact of social media participation on green management (case study of employees of Shahrekord industrial companies) [Volume 2, Issue 1, 2023, Pages 74-90]
  • Supply chain A review of supply chain performance evaluation models - case study: Iranian auto parts supply chain [Volume 1, Issue 1, 2022, Pages 99-108]
  • Supply chain Investigating and analyzing consumer behavior through social media analytical models to improve reverse logistics decisions. [Volume 3, Issue 1, 2024, Pages 228-248]
  • Supply Chain Agility The role of supply chain agility in the effectiveness of supply integration on new product innovation performance [Volume 3, Issue 4, 2024, Pages 111-132]
  • Supply Chain Integration The role of supply chain agility in the effectiveness of supply integration on new product innovation performance [Volume 3, Issue 4, 2024, Pages 111-132]
  • Sustainable Competitive Advantage The role of marketing strategic planning capability in improving the sustainable competitive advantage of insurance companies through the mediation of marketing knowledge [Volume 3, Issue 1, 2024, Pages 106-124]
  • Sustainable Competitive Advantage Designing and explaining the strategic entrepreneurship model in the field of urban e-governance: a mixed approach [Volume 4, Issue 2, 2025, Pages 275-297]
  • Sustainable Competitive Advantage Designing a Customer Relationship Management Development Model and the Role of Sustainable Competitive Advantage in Sports Clubs in Guilan Province [Volume 4, Issue 3, 2025, Pages 229-251]
  • Sustainable consumer behavior Presenting a sustainable consumer behavior model based on good digital governance in the banking industry [Volume 4, Issue 3, 2025, Pages 292-314]
  • Sustainable culture Designing a sustainable business model based on circular economy in the Iranian oil industry [Volume 4, Issue 3, 2025, Pages 175-208]
  • Sustainable Practices Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Sustainable urban development Network Analysis Process (DANP) Sustainable Development Model Based on Quantum Management Approach [Volume 4, Issue 1, 2025, Pages 310-331]
  • Sustainable Value Creation Leveling and Relationship Between Factors of Social Entrepreneurship Policies in Imam Khomeini Relief Committee Organization [Volume 3, Issue 4, 2024, Pages 222-241]
  • Sustainable Value Creation Providing a model for developing social entrepreneurship policies in the organization [Volume 4, Issue 2, 2025, Pages 44-62]
T
  • Talent attraction Investigating the relationship between talent management and organizational entrepreneurship with the mediating role of knowledge management in Sirjan municipalities [Volume 2, Issue 1, 2023, Pages 24-40]
  • Talent development Identifying the most effective and influential dimensions of the indigenous succession model appropriate to the organizational culture in Barez Industrial Group [Volume 4, Issue 4, 2025]
  • Talent Management Investigating the relationship between talent management and organizational entrepreneurship with the mediating role of knowledge management in Sirjan municipalities [Volume 2, Issue 1, 2023, Pages 24-40]
  • Technical Skills Clustering of job rotation workstations with the K Means algorithm and ranking skills using the AHP method [Volume 3, Issue 3, 2024, Pages 204-222]
  • Technological advancement Designing a customer experience model in the retail industry with an emphasis on 4.0 generation retail [Volume 4, Issue 1, 2025, Pages 236-259]
  • Technological Innovation Development and Validation of an Entrepreneurial Marketing Model with a Strategic Approach to Technological Innovation in Startup Companies [Volume 4, Issue 4, 2025, Pages 21-45]
  • Technological tools The impact of emerging technologies and digitalization challenges on the expansion of international trade of small and medium-sized enterprises, considering the moderating role of industry type [Volume 3, Issue 3, 2024, Pages 162-179]
  • Technology Infrastructure Sustainable green human resource management practices from the perspective of employees and managers using artificial intelligence and a green accounting approach [Volume 4, Issue 3, 2025, Pages 116-135]
  • Thematic Analysis Design and Validation of the Model of Effective Factors on the Productivity of Human Resources with A Mixed Approach [Volume 1, Issue 1, 2022, Pages 20-46]
  • Thematic Analysis Advantages and Barriers of Virtual Businesses in Iran Using Domestic Messaging Platforms and Instagram [Volume 3, Issue 2, 2024, Pages 1-28]
  • Thematic Analysis Analysis of Challenges and Formulation of Developmental Objectives in Customer Relationship Management Using the Thematic Analysis Approach [Volume 4, Issue 2, 2025, Pages 123-147]
  • Tourism Investigating the role of entrepreneurial marketing in developing the tourism industry [Volume 4, Issue 2, 2025, Pages 298-316]
  • Tourism Destination Health tourism destination branding in medical centers [Volume 4, Issue 1, 2025, Pages 47-61]
  • Tourism Destination Branding Health tourism destination branding in medical centers [Volume 4, Issue 1, 2025, Pages 47-61]
  • Tourism sector Educational and economic needs assessment and prioritization of tourism sector investors [Volume 2, Issue 1, 2023, Pages 172-185]
  • Transformational Leadership Investigating the impact of transformational leadership on organizational performance in small and medium businesses in Tehran [Volume 2, Issue 2, 2023, Pages 42-55]
  • Trust Presenting a model of persuasion in social media messages in promoting green products [Volume 4, Issue 2, 2025, Pages 1-19]
U
  • Uncertainty identification Interpretive-structural modeling of uncertainty and risk factors and increasing flexibility in capital budgeting decisions with an investment discretion approach [Volume 3, Issue 3, 2024, Pages 180-203]
  • Utilitarian value Investigating the effect of hedonic value and utilitarian value on impulse buying [Volume 3, Issue 3, 2024, Pages 107-122]
V
  • Value Co-creation Decoding the Components of Audience-Centricity in Art; A Novel Approach to Identifying and Refining Indicators Using Fuzzy Logic [(Articles in Press)]
  • Virtual Businesses Advantages and Barriers of Virtual Businesses in Iran Using Domestic Messaging Platforms and Instagram [Volume 3, Issue 2, 2024, Pages 1-28]
  • Visual Design Presenting a model of persuasion in social media messages in promoting green products [Volume 4, Issue 2, 2025, Pages 1-19]
W
  • Women&‌‌‌rsquo Recognition of Entrepreneurial Opportunities in Women’s Sports Using a Mixed-Methods Approach [Volume 4, Issue 2, 2025, Pages 195-219]