نوع مقاله : مقاله پژوهشی( کیفی )
نویسندگان
گروه مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران.
کلیدواژهها
عنوان مقاله English
نویسندگان English
The present study aims to develop a grounded model of the social acceptance of smart home technology among Iraqi consumers. This research was conducted within the framework of an interpretive paradigm using a qualitative approach. The study population consisted of 15 experts in smart home technology and university scholars specializing in marketing, who were selected through the snowball sampling technique and participated in semi‑structured interviews.Data were collected through semi‑structured interviews and analyzed using the latent content analysis technique with MAXQDA 2024 software. The analysis process was carried out in three stages: open coding, axial coding, and selective coding.The findings led to the identification of several key categories, including smart home technology acceptance, perceived trust and security, lifestyle integration behaviors, economic decision‑making, and responses to social influence, from which seven main and novel hypotheses were derived. The results also indicate that the core category, “social acceptance of smart home technology,” represents a multidimensional construct influenced by cognitive, social, and innovative dimensions.
کلیدواژهها English
